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discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend

discussion had White outlines email industry work trends and provides perspective on what to prioritize. [VID]

Expect your job to continue to change. It’s requiring more time to optimize the experience for everyone. The fragmented ESP landscape is becoming more competitive. ESPs rarely meet all your needs, and you shouldn’t expect them to. Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers. Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]
reallygoodemails.com    

strategy The Questions to Ask Instead: Email Performance Measurement [VID]

In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...] [more]
oracle.com    Marketing

discussion A New Email Decade - 6 Predictions on How Things Will Change [Webinar] [VID]

Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. [...] [more]
litmus.com    Design

discussion Top 10 Most Unforgettable Emails of 2019 [VID]

Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza. Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too. So whether [...] [more]
vimeo.com    Gallery, Design

tactics Really Good Email Design Trends: Past, Present, and Future [VID]

n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...] [more]
litmus.com    Gallery, Design, Trend

tactics Become An HTML Email Geek With These Videos From Rémi Parmentier [VID]

In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...] [more]
smashingmagazine.com    Design

tactics Creating Animations That Delight and Help Subscribers [VID]

How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...] [more]
wistia.com    Design, Video

tactics Not Just Pretty Numbers - Making data-driven design decisions [VID]

Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...] [more]
wistia.com    Design, Clickrate, Test

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test

discussion Think Like An Email Geek at Smashing Conf 2019 [VID]

I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...] [more]
youtube.com    Design

strategy Design Systems for Email: Bring Order to the Chaos [VID]

Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...] [more]
vimeo.com    Design

tactics Mastering A/B Testing and Experimentation in Email [VID]

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...] [more]
litmus.com    Test

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

discussion Webinar Recap: Rethinking ESP RFPs [VID]

If you've had challenges with the RFP process in the past, this webinar can help you get on track, with expert advice that will help you get the right ESP. [...] [more]
messagegears.com    ESP
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