Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Viewing type=PDF)

law Effective Consent for Sponsoring Taking Recent German Case Law into Account [PDF]

On the topic of naming sponsors, the Higher Regional Court of Frankfurt explicitlyelaborated on the necessity of informing the user clearly and precisely about whichsponsors will later send the recipient advertising / information about what kind ofproduct or service. Industry designations which require interpretation would beclassified as insufficient. The Federal Court of Germany also confirmed in 2017 that theproducts and services which are to be [...] [more] 
certified-senders.org    Listbuilding, Law

stats The Essential Email Collection [PDF]

The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...] [more] 
validity.com    Study, Deliverability

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

discussion Relevanz im Marketing - mit KI zu mehr Kunden [PDF]

Der kostengünstigere Weg zu mehr Aufmerksamkeit ist Relevanz. Kundenwünsche sind wichtiger als die Anforderungen der Marketingabteilung. Unternehmen müssen lernen, die Leserperspektive einzunehmen. In diesem Buch erfahren Sie, wie innovative Unternehmen vorgehen, um für Kunden relevanter zu werden. [...] [more] 
absolit.de    Literature

stats Global Deliverability Benchmark 2019 [PDF]

We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...] [more] 
250ok.com    Study, Deliverability

stats Global Study: Consumer Engagement Best Practices for 2020 [PDF]

In partnership with Lawless Research, Twilio surveyed 2,500 consumers in the US, UK, Germany, and Australia about their communications preferences and experiences. Respondents all owned a smartphone or mobile phone and had been the recipient of communication from a business via a variety of channels including email text message, messaging app, social media, phone, or a company’s mobile app [...] [more]
twilio.com    Mobile, Multichannel, Study

stats 2019 State of Email Workflows [PDF]

In our fourth annual State of Email Workflows report, we take a detailed look at how over 3,000 email marketers: Handle crucial pre-send processes including content planning, email design, coding, testing, and reviews and approvals—and what tools they use along the way; Analyze campaigns post-send to monitor deliverability and measure the effectiveness of their campaigns; Use these insights to inform and strengthen strategy in their other marketing channels [...] [more]
litmus.com    Study

law EU Court of Justice: Storing cookies requires active consent [PDF]

The Courtdecidesthat the consent which a website usermust giveto thestorage of and access to cookies on his or her equipmentis not validly constituted by way of a pre-checked checkbox which thatuser must deselect to refuse his or her consent.That decision is unaffected by whether or not the information stored or accessed on theuser’s equipment is personal data. EU law aims to protect the user from any interference with his or her private life, in particular, from the risk that hidden identifiers and [...] [more] 
europa.eu    Law

stats E-Mail-Marketing-Benchmark 2019 [PDF]

Der Inxmail E-Mail-Marketing-Benchmark 2019 liefert ausführliche Auswertungen zu Newslettern und Transaktionsmails. Die Reports zu Newslettern sind gruppiert in die Kapitel Mailingversand, Öffnungsrate, Klickrate sowie Bouncerateund E-Mail-Clients. Die Kennzahlen von Transaktionsmails werden anschließend in einem eigenen Kapitel untersucht. [...] [more] 
inxmail.de    Study

stats 2019 Retail Personalization Index [PDF]

The industry’s most comprehensive guide to modern personalization and customer experience management, covering 100 innovative retail leaders. Personalized marketing results in retailers’ sales increasing by 6 to 10%, two to three times higher than their non-personalizing competitors. But personalization is a broad concept with endless tactics to test, which makes it challenging to know where to start, where to look for inspiration, and where to benchmark performance against competitors and [...] [more] 
sailthru.com    Gallery, Customization

law Rechtliche Grundlagen für E-Mail Marketing [PDF]

Erfolgreich und sicher Newsletter verschicken – ein Leitfaden für Nicht-Juristen. 4., umfassend überarbeitete und erweiterte Auflage, inkl. Datenschutz. Stand: September 2019. [...] [more]
dialog-mail.com    Law

discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

antispam DANE as Basis for Secure Data Transmission of Emails [PDF]

The protection of your customer data is not only of the highest priority for you, but also for the email service provider that is sending on your behalf. Article 33 of the European General Data Protection Regulation (GDPR) stipulates what happens in the case of abreach involving personal data: In this case, the data controller (here, the companydoing the marketing) must inform the data subjects (customers whose data has been breached) [...] [more] 
certified-senders.org    Marketing

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

law Transactional email, or newsletter? [PDF]

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a particular impact on the legal requirements to be observed for sending. The strict legal requirements for email marketing1apply not only to classic advertising mails in which certain products are explicitly advertised, but also to the sending of newsletters. [...] [more] 
certified-senders.org    Law
Page 1 | older