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discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

discussion Top 20 emails of 2018 and why they work [GFX]

We reveal our top 20 emails of 2018 and why we picked them. Take a read to learn from a variety of brands who will inspire your email marketing strategy. [...] [more]
pure360.com    Gallery

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

discussion Mailchimp Onboarding Email Breakdown [GFX]

Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 [...] [more]
medium.com    Automation, Gallery

discussion Transactional Email Hall of Fame and Hall of Shame [GFX]

Welcome to the final Email Hall of Fame / Hall of Shame of 2018, highlighting some the best and worst transactional and triggered emails for December. This month's selection features emails from Amazon, Adobe, Capital One, and more. We hope you enjoy them — and learn from them — a [...] [more]
sendwithus.com    Automation, Gallery, Design

discussion Inspiration: Christmas Emails @ReallyGoodEmails.com [GFX]

What were Christmas emails like last year? Here's an interesting pick from the superb ReallyGoodEmails newsletter. [...] [more]
reallygoodemails.com    Event, Gallery

discussion 10 Nice Webinar Invitation Email Examples [GFX]

1. Bizzabo: Three choices – one action. The webinar invites from Bizzabo gave CTA in 3 ways. Fit and the primary option is within the header of the email, the next was in the body text, and the last option is finally the CTA button. Although using multiple options could look unnecessary as all the CTA will finally take to the same landing page. However, this repetition during can solely focus more on the aim of the email and create an additional option for the webinar registration. [...] [more]
chamaileon.io    Event, Gallery, Design

discussion Zendesk Onboarding Email Breakdown [GFX]

Unsurprisingly, Zendesk focuses on customer support and chatting with the team during its free trial email series. Zendesk sent nine emails, including one authentication message, during the 14-day [...] [more]
medium.com    Automation, Gallery

tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

discussion A content strategist shares her must-read newsletters [GFX]

Which emails have you opened recently? Cup of Jo: “There are two newsletters that I keep an eye out for every week, and the first is from my all-time favorite blog, Cup of Jo. Joanna Goddard and her team of writers are content geniuses, but they also do a great job of keeping their readers’ interests in mind and chopping up their clever phrases and colorful images into bite-sized bits of inspiration. Although I’d usually advise against subject lines like ‘Hey, What’s Up?’ and ‘Happy (Almost) Weekend, [...] [more]
myemma.com    Gallery

discussion We curated 1000 emails [GFX]

Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...] [more]
curated.email    Gallery, Design, Trend

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery

discussion Election Day Emails: Which Brands Are Getting Out the Vote? [GFX]

In these politically charged times, many brands are asking themselves how to use their voice. For the 2018 midterm election, all kinds of companies and organizations spoke up about Election Day, encouraging readers to vote in their own unique, on-brand way. Scroll down for some serious inspiration: [...] [more]
beefree.io    Event, Gallery

tactics 10 Great Examples of GDPR Emails [GFX]

In the Spring, 2018, only some email marketers could escape the global panic for the GDPR coming into effect. Many brands were afraid this set of regulations would kill their contact base and in the end, they did lose the essential part of their mailing lists. According to the Litmus’s poll: 24% of the brands lost more than a quarter (25%) of their subscribers; 16% of the brands lost 10-25%; only 19% of the brands claim that the GDPR did not have any effect on their contact base. [...] [more]
stripo.email    Gallery, Law
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