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tactics Creating Animations That Delight and Help Subscribers [VID]

How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...] [more]
wistia.com    Design, Video

tactics APNG in Emails: Taking Animations to a New Level

APNG holds great potential in email marketing because of its better resolution & low file size. Learn how using it will improve your subscriber experience. [...] [more]
emailmonks.com    Design, Video

tactics Best Video Emails of 2018 powered by Playable

Best Video Emails that delivered response, audience engagement and return on investment for Playable users including Warner Bros, Red Bull and Foxtel. [...] [more]
playable.video    Video, Tool

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

tactics A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly [more]
brightwave.com    Design, Video

discussion Lessons Learned from Postable’s Co-Founder and Email Specialist

Connecting with people shouldn’t be a pain in the ass?—?whether it’s your customers or your grandma. And Postable is committed to finding the sweet spot between personal and automated in both their product (snail mail cards sent for you with just a few clicks) and their email marketing. We like Postable for their cleanly integrated GIFs and their playful brand personality. So since it seemed like Postable and RGE have a few things in common, we made some online overtures and scored ourselves a [...] [more]
reallygoodemails.com    Design, Video

discussion 10 great examples of Animated GIFs in emails [GFX]

Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter, while others insist we should use them occasionally. But they all agree that GIFs should be! That is why we are willing to talk about the best examples of animated GIFs in email marketing … Continue reading "10 great examples of Animated GIFs in emails" [...] [more]
stripo.email    Gallery, Design, Video

discussion 5 Unique Ways to Use Animated GIFs in Email [GFX]

1. GIF aligned with the story: GIFs are a fantastic short-way of storytelling and readers are more likely to get allured by a GIF than a plain text or an image. Second, the story being conveyed with attractive movements tends to remain for a long time in the memory of the viewer. So, make sure that the GIF you are adding into your email speaks of a story about your products or services. As you have just a few seconds to convey the story, focus more on content and storytelling techniques. This is how [...] [more]
bluemailmedia.com    Gallery, Design, Video

discussion How to Make the Most Out of Email GIFs

t seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide [...] [more]
mailchimp.com    Design, Video

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

tactics A Guide to Animated GIFs In Email

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. [...] [more]
litmus.com    Gallery, Design, Video

tactics 3 step guide to email-friendly MEGA-GIFs

Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support. It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB. [...] [more]
emaildesignreview.com    Design, Video

tactics Faux-Video, Dynamic CSS Content/Live Updates and many more

We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...] [more]
medium.com    Video

tactics 15 Unique Ways to Use Animated GIFs in Email [GFX]

Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such as illustrating a product’s features, do some storytelling about its origins, describing how [...] [more]
mailup.com    Gallery, Video

tactics FAUX-VIDEO in email

To begin with, I took an existing video from Vimeo and began stripping it down frame-by-frame, removing a lot of them (about 1-in-4). Or I simply took the frames I wanted and made a new video… I then created sprites based on sections of the video (again trying to keep them small). I then used the video as background image and used CSS (targeting Webkit) to play the animation. Which works pretty nicely. [...] [more]
medium.com    Video
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