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discussion Unsubscribe rates and the "New Gmail"

When the "New Gmail" was released, many feared the Easy Unsubscribe feature would boost unsubscribe rates. But has that happened? We looked at the numbers. [...] [more]
messagegears.com    Unsubscribe

discussion Spam email: my UX culture shock in Japan

Below is just a small sampling of the promotion emails I receive every day. I’m 99% sure every company in Japan I’ve bought anything from, or even visited the website of, is now sending me a daily… [...] [more]
uxdesign.cc    Unsubscribe

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

discussion Introducing Reminders and Unsubscribe features in Yahoo Mail

Implemented as an easy-to-find button when opening a message, the Unsubscribe feature lets users easily stop receiving emails without ever having to leave their Yahoo Mail inboxes. An option to unsubscribe from an email sender appears in each email. And in case users erroneously clicked the Unsubscribe button, they can reverse the unsubscribe action, up to three seconds after the initial click. Our Unsubscribe feature helps keep inboxes clean and filled only with relevant content, making the entire [...] [more]
tumblr.com    Unsubscribe

law FTC Moving Ahead on Federal Anti-Spam Rule Review

The Federal Trade Commission is considering changing its rule enforcing a federal anti-spam law. FTC staff plans to send a recommendation to the commission on potential changes by December, the agency said Oct. 17 in the Trump administration’s fall regulatory agenda. The FTC sought public comment last year on the costs, benefits, and regulatory impact of the existing rule to carry out the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, which regulates commercial [...] [more]
bna.com    Unsubscribe, Law

discussion 10 things I hate about your email subscription settings

Fun fact: 30% of subscribers change email addresses annually. Not-so-fun fact: Those are the potential customers you risk losing if you don’t configure your email subscription settings the right way. I’m one of these subscribers, and the next paragraph is the TL; DR version of my story. [...] [more]
chanteusemarie.com    Unsubscribe, Customization

stats The Cost of an Unsubscribe [PDF]

The study shows that 77% of those who opt out are non-buyers. Only 13% are one-time buyers, and 10% are multi-time buyers. Non-buyers "only make up 55% of email recipients for most retailers," the study states. In contrast, 26% of email volume goes to one-time buyers, and 19% to multi-buyers. We don’t understand the word “only.” That 55% sounds like a pretty hefty percentage to us. It takes non-buyers 47 days on average to opt out after getting the initial email. That increases to 70 days for one-tim [...] [more] 
bluecore.com    Unsubscribe, Study

tactics Kurz erklärt: One-Click Unsubscribe

Wohl jeder hat schon unangenehme Überraschungen nach dem Klick auf einen „Abmelden“-Link in einer Werbemail erlebt. Die Aufforderung zum längst vergessenen Login oder zur Verifikation von Daten wie der beim Dienst hinterlegten Postanschrift ist für manche Nutzer eine Hürde für die Abmeldung – erst recht, wenn sie sich gar nicht an einen Registrierungsvorgang erinnern können. Umso erfreulicher, wenn ohne weitere Umstände eine Meldung wie „Sie wurden erfolgreich abgemeldet“ erscheint. Dies ist jedoch [...] [more]
heise.de    Unsubscribe

discussion The agony of trying to unsubscribe [VID]

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...] [more]
youtube.com    Unsubscribe, Spam

tactics 20 Unsubscribe Button Ideas to Prolong the Inevitable

The unsubscribe button is the only button in your email you don't want your subscribers to click. Get 20 free unsubscribe button examples to use! [...] [more]
moosend.com    Unsubscribe

discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

discussion Roadrunner FBLs shut down

The Roadrunner (Time Warner Cable) FBL has been turned off as of today, meaning no more spam complaint data will be sent from Roadrunner’s servers to mail senders. Personally, I would consider this a good opportunity to check your list for rr.com addresses to gauge potential impact, as well as making sure your unsubscribe link is prominent and functioning properly. Since Roadrunner users who lodge spam complaints will now remain on your list, you want to be sure you make it as easy as possible for [...] [more]
deliverycounts.com    Unsubscribe, Deliverability
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