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discussion Email marketing trends 2021 - 5 trends to watch

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
smartinsights.com    Trend

discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend

discussion Developer preview of AMP for email in Outlook.com - no longer supported

oday we are announcing that, based on the results and feedback we received, the developer preview of AMP for Email will end on October 1st. After that date, AMP for Email will be turned off in Outlook.com. Emails that used AMP will instead render using regular HTML; there is nothing extra email senders need to do for this fallback to work automatically. If email senders want to send dynamic emails to Outlook users, we encourage you to leverage Actionable Messages instead. [...] [more]
microsoft.com    Trend

antispam G Suite security updates for Gmail, Meet, Chat and Admin

Support for the BIMI standard in Gmail. While we have many defenses built into Gmail, we recognize that email functions in a large, complex, interconnected ecosystem. This is why we’re working not just to keep Gmail safe, but to help keep the entire ecosystem secure. [...] [more]
google.com    Spam, Trend

discussion Trending in Email Design: Photography

As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
litmus.com    Design, Trend

discussion Neue Trends im E-Mail-Marketing

Der Shutdown-Peak der Öffnungsraten hat Unternehmen die Augen für die Kundenkommunikation via E-Mail geöffnet. Aber es gibt noch ein paar mehr interessante Trends. Die weltweit führenden E-Mail-Marketer haben sie beim Email Innovation Summit verraten und einiges ist neu. [...] [more]
absolit.de    Trend

discussion How Does Tab Placement Affect Email Engagement?

Our permissioned email data panel, which includes coverage at Gmail and GSuite, allows us to peek into performance there to get through the myths with actual performance data. The first thing we should look at is typical engagement performance by tab. [...] [more]
onlyinfluencers.com    Trend, Deliverability

stats mail & Mobile Benchmark Report Q1 2020

Email volume usually slumps in February, only to bounce back in March. But this year, it rose more slowly than it did in the same period in 2019, reflecting the impact of COVID-19, according to Email & Mobile Benchmark Report Q1, a study by Cheetah Digital. Based on an index value of 100, February volume dropped by 5.5% from January in each year, then rose by a lesser degree than the 7% reported in 2019, reflecting metrics The overall click-to-open rate fell to 11.1%, a 5.7% decline from the same [...] [more]
mediapost.com    Study, Trend

stats eco: Digital Marketing Trends 2020 [PDF]

E-Mail-Marketing ist auch in diesem Jahr der Kanal, welcher am Wenigsten von Budgetkürzungen betroffen ist. Nur drei Prozent der Befragten geben an, dieses Jahr weniger in ihre E-Mail-Kommunika-tion investieren zu wollen [...] [more] 
eco.de    Study, Trend

discussion Validity to Acquire 250ok

When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...] [more]
spamresource.com    ESP, Trend

discussion Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...] [more]
businesswire.com    ESP, Trend

discussion Email Marketing Trends for 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators. [...] [more]
oracle.com    Trend

discussion Predictions: Digital Marketing in 2020

The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...] [more]
apsis.com    Trend

discussion The Death of Personalization: Inevitable or Exaggerated?

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and fortune-tellers revealing their predictions, and digital marketing is no exception. From the inevitable to the ridiculous, I’ve recently read quite a few. However, one stood out to me as rather alarming. In its recent report of “Top Marketing Predictions for 2020,” Gartner claims that, “By 2025, 80% of marketers who have invested in personalization will abandon their [...] [more]
iterable.com    Customization, Trend

discussion Gartner Top Marketing Predictions 2020: Balancing Trust With Insights [PDF]

Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed and answers to your most critical questions, including: How are marketers overcoming the obstacles of personalization? How will the evolution of artificial emotional intelligence (AEI) technologies impact marketing strategies? How are marketers building data ethics guardrails? How will marketers leverage behavioral science in the future? How will customer experience [...] [more] 
gcom.cloud    Trend
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