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discussion Predictions: Digital Marketing in 2020

The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...] [more]
apsis.com    Trend

discussion The Death of Personalization: Inevitable or Exaggerated?

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and fortune-tellers revealing their predictions, and digital marketing is no exception. From the inevitable to the ridiculous, I’ve recently read quite a few. However, one stood out to me as rather alarming. In its recent report of “Top Marketing Predictions for 2020,” Gartner claims that, “By 2025, 80% of marketers who have invested in personalization will abandon their [...] [more]
iterable.com    Customization, Trend

discussion Gartner Top Marketing Predictions 2020: Balancing Trust With Insights [PDF]

Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed and answers to your most critical questions, including: How are marketers overcoming the obstacles of personalization? How will the evolution of artificial emotional intelligence (AEI) technologies impact marketing strategies? How are marketers building data ethics guardrails? How will marketers leverage behavioral science in the future? How will customer experience [...] [more] 
gcom.cloud    Trend

discussion 10 Email Design Trends Hitting Your Inbox in 2020 [GFX]

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...] [more]
litmus.com    Gallery, Design, Trend

tactics Really Good Email Design Trends: Past, Present, and Future [VID]

n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...] [more]
litmus.com    Gallery, Design, Trend

discussion Email Marketing: A Look Forward to 2020

We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and tactics marketers should consider implementing into their 2020 email marketing strategy. [...] [more]
kickbox.com    Trend

discussion From Static to Interactive: Adobe Campaign Brings Email to Life with AMP for Email

Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual Consumer Email Survey, Americans spend more than five hours a day checking their emails. With consumers spending so much time in their inbox, email has become an essential channel for brands to engage with their customers. Our survey also revealed that 60% of consumers prefer to receive brand offers via email, yet consumers only find a quarter of the emails they receive interesting e [...] [more]
adobe.com    ESP, Trend

 discussion The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility [...] [more]
250ok.com    Marketing, Trend

tactics Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results. [...] [more]
litmus.com    Design, Trend

stats Bilder-Blockade 2019: Zahlen, Daten, Fakten – und Empfehlungen

Einige Mail-Programme zeigen Bilder nicht an. Doch wie hoch ist deren Anteil? Und wie entwickelt er sich im Zeitverlauf? [...] [more]
marketing-boerse.de    Study, Trend

discussion Langzeit-Effekte im E-Mail-Marketing: Überblick und Optimierungsansätze

Das Internet hat zu einer beispiellosen Beschleunigung der kommunikativen und kommerziellen Prozesse geführt. Real-Time oder Near-Time sind der neue Standard. Trotzdem lohnt sich ein Blick auf die langsameren, unauffälligeren Effekte und Trends, denn auch in diese haben eine nicht zu unterschätzende Dynamik mit erheblichen Chancen für E-Mail-Versender. Die wichtigsten Effekte im Kurzüberblick: [...] [more]
marketing-boerse.de    Trend

stats [Infographic] The 2019 Email Client Market Share

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your [...] [more]
litmus.com    Trend

discussion Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations

Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42. [...] [more]
salesforce.com    Intelligence, Trend

discussion CSA Summit 2019: Mehr Individualisierung und neue Standards sollen das E-Mail-Marketing verbessern

Die E-Mail wird künftig noch individueller, relevanter und interaktiver. Das stellten rund 130 Experten aus 15 Ländern beim 6. CSA Summit 2019 (10. bis 12. April 2019) in Köln fest. Unter dem Motto „E-Mail Just For You“ wurde diskutiert, wie sich Mailings individueller auf die Bedürfnisse jedes Empfängers zuschneiden lassen. Was motiviert Empfänger zu einer Reaktion und wie wird die Mail für den Empfänger relevanter? Welche Rolle spielen existierende oder noch zu definierende Standards? [...] [more]
emailmarketingblog.de    Event, Trend

discussion Blockchain-based email system

There are more than 3 billion email users and Blockchain offers them a new email platforms the ability to grow without a third party in the middle extracting all the value, or harvesting personal data. Despite the apparent value of a blockchain-based email platform, relatively few projects exist in this market. 1.John McAfee SwiftMail-: a private messaging service founded by John McAfee, according to the project’s website. But in this, you can only exchange messages with other SwiftMail accounts. [...] [more]
medium.com    Trend
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