Viele Seiten klagen über eingebrochenen Facebook-Traffic. Verschlimmert ein neues Feature den Trend? Wir zeigen, was auf der Plattform gerade passiert. [...]
[more]
omr.com 
Social
There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...]
[more]
medium.com 
Social
Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...]
[more]
mediapost.com
Listbuilding, Mobile, Social
Who you target matters. When you build Facebook ads in MailChimp, you can create an audience with the list of contacts you already send to. According to our data, using your list to find and target similar people on Facebook can more than double an ad’s ROI. For Feminist Apparel, targeting similar people alone wasn’t generating sales; they needed to get more specific. So they used our list segmentation tools to target people with similar interests to their best and most-engaged customers. “It’s incre [...]
[more]
mailchimp.com
Multichannel, Social, Tool
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps. Facebook Messenger boasts 1.2 billion monthly users -- clearly there’s appetite for the channel. Could this be a replacement for email? [...]
[more]
hubspot.com
B2B, Social
If done right, the new features have a huge potential to create a more seamless experience for your customers, especially Lead Generation Forms. They not only make it easier for marketers to convert and generate more leads with automatically populated mobile friendly forms, but they also make it possible to throw a marketing automation tool into the mix! By adding the right marketing automation tool to the mix, this feature will basically enable digital marketer to create a seamless journey for [...]
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apsis.com
Listbuilding, Automation, B2B, Social
With more than a quarter of the world's population as users, Facebook has one of the largest online audiences in the world—and an advertising platform to match. Facebook's ad platform lets advertisers integrate hyper-targeted ads into users' daily news feed experience. Facebook Lead Ads, launched in late 2015, takes it a step further. While the initial ad looks like any other ad, it is combined with a form that's pre-filled with information the user has shared with Facebook, allowing a business [...]
[more]
zapier.com
Listbuilding, Social, Tool
Last week we gave some tips on how you can get your newsletter out there by linking to your Revue subscribe page on your social media accounts. This time around, the focus will be specifically on [...]
[more]
getrevue.co
Listbuilding, Social
When it comes to Facebook marketing, we usually recommend starting with powerful Dynamic Ads. They’re the fastest and easiest way towards positive ROI. However, there’s another powerful type of ad that can result in both immediate sales and build lifetime customer loyalty: Facebook Lead Ads. In this post, we’re going to cover what lead ads can do for your business. [...]
[more]
campaignmonitor.com
Listbuilding, Social
If there’s one source of technological frustration at work, it’s email. Getting a job done often still relies on sending chains of messages back and forth to the extent that it would be nice to have an assistant to help deal with it all. That’s the idea behind Astro, a new app that applies artificial intelligence to email in an attempt to make life easier for its users. Its marquee feature is Astrobot, a chatbot powered by machine learning that’s designed to keep users abreast of what’s important in [...]
[more]
pcworld.com
Intelligence, Social, Trend
Facebook wants replace email as the hub of online identity management in the process. Facebook security engineer Brad Hill announced today at the USENIX Enigma conference that his company is launching an account recovery feature for other websites called Delegated Recovery. Facebook will let users set up encrypted recovery tokens for sites like Github, and if a user ever loses access to her Github account, she will send the stored token from her Facebook profile back to Github, proving her identity [...]
[more]
techcrunch.com
Social
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros. [...]
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socialmediaexaminer.com
Social, Trend
You’ve seen the tweets, or maybe even the blog posts showing up in your feed. “The 20 best email marketers on this PLANET!” “35 Email Marketers you should be following on Twitter!” Then you click on it to read it. If you’re arrogant/competitive like me, you click on it to see if you’re on the list. If you’re not on the list, you’re mentally filling up your “Email Article Cliché” bingo card with the people who ARE on it. (Is that why you clicked on this blog post/tweet? Sorry about that.) It’s almost [...]
[more]
emailsnarketing.com
Marketing, Social
Subscribers and customers typically interact with brands in many different ways, whether that’s by signing up for their email program or following them on social media. From Facebook and Twitter to Instagram and Snapchat, there are currently 2.3 million active social network users and 91 percent of retail brands have two or more social media pages. With social media on the rise, having grown by 176 million users in the last year, brands must ensure social media integration is a key component of their [...]
[more]
returnpath.com
Social, Gallery
EPiCβ - Rene's daily Email PiCks
