Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...]
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mediapost.com 
Subjectline, Social, Study
Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different [...]
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smartinsights.com
Social
Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia [...]
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medium.com
Social
Viele Seiten klagen über eingebrochenen Facebook-Traffic. Verschlimmert ein neues Feature den Trend? Wir zeigen, was auf der Plattform gerade passiert. [...]
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omr.com 
Social
There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...]
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medium.com
Social
Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...]
[more]
mediapost.com
Listbuilding, Mobile, Social
Who you target matters. When you build Facebook ads in MailChimp, you can create an audience with the list of contacts you already send to. According to our data, using your list to find and target similar people on Facebook can more than double an ad’s ROI. For Feminist Apparel, targeting similar people alone wasn’t generating sales; they needed to get more specific. So they used our list segmentation tools to target people with similar interests to their best and most-engaged customers. “It’s incre [...]
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mailchimp.com
Multichannel, Social, Tool
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps. Facebook Messenger boasts 1.2 billion monthly users -- clearly there’s appetite for the channel. Could this be a replacement for email? [...]
[more]
hubspot.com
B2B, Social
If done right, the new features have a huge potential to create a more seamless experience for your customers, especially Lead Generation Forms. They not only make it easier for marketers to convert and generate more leads with automatically populated mobile friendly forms, but they also make it possible to throw a marketing automation tool into the mix! By adding the right marketing automation tool to the mix, this feature will basically enable digital marketer to create a seamless journey for [...]
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apsis.com
Listbuilding, Automation, B2B, Social
With more than a quarter of the world's population as users, Facebook has one of the largest online audiences in the world—and an advertising platform to match. Facebook's ad platform lets advertisers integrate hyper-targeted ads into users' daily news feed experience. Facebook Lead Ads, launched in late 2015, takes it a step further. While the initial ad looks like any other ad, it is combined with a form that's pre-filled with information the user has shared with Facebook, allowing a business [...]
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zapier.com
Listbuilding, Social, Tool
Last week we gave some tips on how you can get your newsletter out there by linking to your Revue subscribe page on your social media accounts. This time around, the focus will be specifically on [...]
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getrevue.co
Listbuilding, Social
When it comes to Facebook marketing, we usually recommend starting with powerful Dynamic Ads. They’re the fastest and easiest way towards positive ROI. However, there’s another powerful type of ad that can result in both immediate sales and build lifetime customer loyalty: Facebook Lead Ads. In this post, we’re going to cover what lead ads can do for your business. [...]
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campaignmonitor.com
Listbuilding, Social
If there’s one source of technological frustration at work, it’s email. Getting a job done often still relies on sending chains of messages back and forth to the extent that it would be nice to have an assistant to help deal with it all. That’s the idea behind Astro, a new app that applies artificial intelligence to email in an attempt to make life easier for its users. Its marquee feature is Astrobot, a chatbot powered by machine learning that’s designed to keep users abreast of what’s important in [...]
[more]
pcworld.com
Intelligence, Social, Trend
Facebook wants replace email as the hub of online identity management in the process. Facebook security engineer Brad Hill announced today at the USENIX Enigma conference that his company is launching an account recovery feature for other websites called Delegated Recovery. Facebook will let users set up encrypted recovery tokens for sites like Github, and if a user ever loses access to her Github account, she will send the stored token from her Facebook profile back to Github, proving her identity [...]
[more]
techcrunch.com
Social
EPiCβ - Rene's daily Email PiCks
