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discussion The End of WhatsApp Newsletters

Beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. [...] [more]
whatsapp.com    Social

social Emailgeekscommunity.com

The community where email marketers, designers, and developers meet to talk shop. In addition to publishing our own summaries of what’s going on in email, we want to open the floor to you. Our community members have expressed an interest in reading short-form articles about general email industry topics, best practices, and case studies. They also want how-to guides for email marketing, development, and design techniques. [...] [more]
emailgeekscommunity.com    Marketing, Social

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

law Custom Audience ist ohne Einwilligung Rechtsverstoß

Noch immer nutzen viele Unternehmen Custom Audiences bei sozialen Netzwerken, um Werbung zielgenau nur an solche Personen auszuliefern, mit dem sie zuvor in Kontakt standen. Zu diesem Zweck werden E-Mail-Adressen – in verschlüsselter Form – bei den Netzwerken zum Abgleich hochgeladen. Der Verwaltungsgerichtshof Bayern hat nun entschieden, dass diese Praxis datenschutzwidrig ist. In seinem Beschluss vom 26.09.2018 (Az. 5 CS 18. 1157) hat der VGH München entschieden, dass Custom Audience ohne die [...] [more]
absolit.de    Law, Social

social How to add a newsletter sign-up to your Facebook page

When it comes to email marketing and social media, these two mediums work better when you bring them together. It’s like peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys. Well, in this case, an unstoppable marketing strategy. There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a [...] [more]
myemma.com    Listbuilding, Social

social Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either ad-targeting tool for client campaigns. Why marketers should care? Facebook’s Pixel and offline event sets allow marketers to track activity outside of Facebook and then use that data to target ads to users on the platform. Often, it’s a brand’s ad agency or marketing partner that enables a Facebook Pixel or event sets to optimize [...] [more]
marketingland.com    Segmentation, Social

discussion Löst Whatsapp jetzt die E-Mail ab?

Facebook plant über WhatsApp-Business hinaus neue Funktionen, damit auch große Unternehmen den beliebten Messenger stärker nutzen. Whatsapp-Enterprise soll mit Benachrichtigungen, Live-Chat und Sponsored Messages den Dialog mit Kunden und Interessenten leichter machen. [...] [more]
absolit.de    Social

social Whatsapp for Enterprises: Jetzt kommt das große Update für Konzerne

chon am 17. Juli: Notifications, Live-Chat und Sponsored Messages sollen kommen – eine Newsletter-Funktion hingegen nicht Lange hat sich Facebook schwer damit getan, für den 2014 für 19 Milliarden US-Dollar gekauften Messenger Whatsapp eine geeignete Monetarisierungs-Strategie zu finden. Nach ersten kleinen Schritten – zuletzt mit „Whatsapp Business“, einer Lösung für mittelständische Firmen – soll jetzt ein großer folgen. OMR-Informationen zufolge geht am 17. Juli „Whatsapp for Enterprises“ live. [...] [more]
omr.com    Social

social Chatbots für personalisierte Dialoge

Weder das Thema Personalisierung noch das Thema Bots ist neu. Bereits 1966 hat Joseph Weizenbaum mit ELIZA ein Computerprogramm entwickelt, das die Möglichkeiten der Kommunikation zwischen einem Menschen und einem Computer über natürliche Sprache aufzeigte. Beim Antworten nahm die Maschine die Rolle eines Psychotherapeuten ein, arbeitete auf der Basis eines strukturierten Wörterbuchs und suchte nach Schlusselbegriffen im eingegebenen Text. Auch wenn dieses Bot-Modell als Psychotherapeut nur [...] [more]
email-marketing-forum.de    Intelligence, Marketing, Social, Trend

law Facebook updates its Custom Audiences terms

To the extent the Hashed Data contains personal data relating to an individual who resides in the European Union or Switzerland, the parties acknowledge and agree that for purposes of creating the custom audiences, as described above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated [...] [more]
facebook.com    Law, Social

social Facebook’s new Custom Audiences permission tool will require user consent confirmation

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it against user profiles. [...] [more]
marketingland.com    Multichannel, Social

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

social The double impact: combining Email and Facebook

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different [...] [more]
smartinsights.com    Social

social Biggest drop in Facebook organic reach we have ever seen

Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia [...] [more]
medium.com    Social

social Facebook Apokalypse: Droht Unternehmen und Medien jetzt der totale Reichweiteneinbruch?

Viele Seiten klagen über eingebrochenen Facebook-Traffic. Verschlimmert ein neues Feature den Trend? Wir zeigen, was auf der Plattform gerade passiert. [...] [more]
omr.com    Social
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