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 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime

stats The Best Time to Send Emails

Is 10pm the new best time to send B2B emails? Another interesting finding is that despite conventional wisdom, we had our second highest click rate at 10pm. This is a pattern we've seen with B2B email newsletters in the past. Decision makers and business owners in particular tend to do their research and reading in the evening, not at 9am during the work week. [...] [more]
theseventhsense.com    B2B, Study, Sendtime

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

stats Klickraten und Öffnungsraten 2018 - der große Branchen-Benchmark im E-Mail Marketing [PDF]

Neu in diesem Jahr: Die Öffnungsrate und die Klickrate nach Kalenderwoche. Welche Wochen laufen besonders gut und in welchen Wochen machen sich Feiertage und auch Urlaubszeiten besonders bemerkbar? Unser Zeitstrahl gibt Ihnen einen eingängigen und übersichtlichen Eindruck, welche für Sie die besten Versandzeiten sind [...] [more] 
newsletter2go.de    Clickrate, Openingrate, Study, Sendtime

discussion 8 Reasons NOT to Use Send Time Optimization

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody. [...] [more]
theseventhsense.com    Sendtime

stats Studie: Der ideale Versandzeitpunkt Ihrer Newsletter [PDF]

Wir von mailworx haben in unserer Studie zum idealen Versandzeitpunkt über 360 Millionen E-Mails im Zeitraum von April 2017 bis Mai 2018 analysiert sowie ausgewertet und sind dabei nicht nur auf die optimalen Wochentage mit den höchsten Öffnungs- sowie Klickraten gekommen, sondern haben unter anderem auch erneut bestätigt, dass der Zeitpunkt des Versandes den Erfolg Ihrer Kampagnen enorm beeinflussen kann. Beinahe die Hälfte aller Öffnungen geschehen innerhalb der ersten 4 Stunden nach dem Versand, [...] [more] 
mlwrx.com    Study, Sendtime

tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

stats Improving Customer Engagement Through Time-Based Email Targeting [PDF]

What happens when we take a step back and analyse more than 1.4 billion marketing emails sent by SmartFocus customers in 2016 and 2017? What insights can we gain from this a massive, anonymised, dataset? When are the best times to email your customers? Which days and hours of the day are they most likely to open and read your marketing? Does the age and gender of your customers influence when they’re more likely to engage with your business? [...] [more] 
smartfocus.com    Study, Sendtime

tactics Der richtige Zeitpunkt für Ihren E-Mail-Versand

Der richtige Zeitpunkt für Ihren E-Mail-Versand Der Zeitpunkt, zu dem Newsletter und E-Mail-Kampagnen verschickt werden, spielt eine entscheidende Rolle für ihren Erfolg. Untersuchungen zeigen, dass die Wahrscheinlichkeit, dass Ihre E-Mail vom Empfänger geöffnet wird, sinkt, je länger die Nachricht sich im Posteingang befindet. Der Zeitpunkt, an dem Sie Ihre erstellten Newsletter [...] [more]
email-marketing-forum.de    Sendtime

discussion How to Optimize Your Algorithms & Automation for Personalized Marketing

Having data is great, but what the machines really need is quality data. When you’re working in an automation center, you’re able to create campaigns without thinking about all of the heavy lifting and data processing that is happening in the background to make it successful. For example, our automation center offers a visual representation of how the dots of a customer journey are connected — bridging data points: events, subscribers, consumer actions, and your marketing activities. [...] [more]
emarsys.com    Customization, Intelligence, Sendtime

tactics Weekend bias in send time optimisation

Own the assumptions of your algorithm and measurement process as real life will always be different from the lab and you want to measure your results, even if you know your model oversimplifies the reality. Think about alternatives of A/B testing, not only for making decisions but for measuring your existing algorithms as well. You might have problems either with your machine learning algorithm or with your measurement process: watch out for both! [...] [more]
craftlab.hu    Intelligence, Test, Sendtime

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime

tactics Growbots - Best time to send email

Have you ever wanted to know what the best time was to send an email? We certainly have so to answer this question, we analyzed over 10M outbound sales emails sent by Growbots customers. What this means is that you can finally start adjusting the timing of your campaign based on the type of person you're reaching out to and the company they work for. There is no quicker way to ensure you get the best possible results. [...] [more]
growbots.com    Tool, Sendtime, B2B
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