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discussion 20+ Awesome Email & Marketing Conferences in 2020

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2020. MediaPost Email Insider Summit - February 2020 • Austria - MediaPost host several Email Insider Summits throughout the year, in both the USA and Europe. First up is Kitzbühel in Austria, leading with tips and tactics on marketing in a post GDPR world. [...] [more]
taxiforemail.com    Event

tactics Mehr Aufmerksamkeit zum Jahresendgeschäft [GFX]

Wer im Jahresendgeschäft erfolgreich sein möchte, der muss herausstechen. Neben dem richtigen Anlass und einem guten Betreff helfen besondere Mailings. [...] [more]
agnitas.de    Event, Gallery

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

discussion E-Mail-Award: Auszeichnung für die besten E-Mail-Kampagnen

Auf dem DialogSummit wurde von einer hochkarätigen Jury am Mittwoch der E-Mail-Award zum sechsten Mal verliehen. Die besten E-Mailings und Newsletter wurden ausgezeichnet. Gold holten sich die hochpersonalisierten Wetter-E-Mailings von Bayer CropScience Deutschland und der Agentur nayoki sowie der billiger.de Recommender von Friends Communication, die Dialogmarketing-Agentur der Solute GmbH. [...] [more]
marketing-boerse.de    Event, Gallery

discussion CSA Summit 2019: Mehr Individualisierung und neue Standards sollen das E-Mail-Marketing verbessern

Die E-Mail wird künftig noch individueller, relevanter und interaktiver. Das stellten rund 130 Experten aus 15 Ländern beim 6. CSA Summit 2019 (10. bis 12. April 2019) in Köln fest. Unter dem Motto „E-Mail Just For You“ wurde diskutiert, wie sich Mailings individueller auf die Bedürfnisse jedes Empfängers zuschneiden lassen. Was motiviert Empfänger zu einer Reaktion und wie wird die Mail für den Empfänger relevanter? Welche Rolle spielen existierende oder noch zu definierende Standards? [...] [more]
emailmarketingblog.de    Event, Trend

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

discussion Bewerbungsfrist für E-Mail-Award bis 11. März

Bewerbungen für den E-Mail-Award können bis zum 11.03.2019 eingereicht werden. Prämiert werden responsestarke Kampagnen. Verleihung beim DialogSummit. Zum sechsten Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Hilton Düsseldorf verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. [...] [more]
email-marketing-forum.de    Event

tactics Infografik: Inspiration für die Kampagnenplanung 2019

Wer nach dem Öffnen des letzten Inxmail Adventskalendertürchens im vergangenen Dezember noch mehr Inspiration für seine E-Mail-Marketing-Planung sucht, wird in unserer kostenlosen Infografik „Kampagnen-Inspirationen 2019“ mit Sicherheit fündig. Neben den altbekannten „Klassikern“ Ostern und Weihnachten hält auch dieses Jahr wieder zahlreiche außergewöhnliche Aktionstage für eine kreative Kundenansprache bereit. [...] [more]
inxmail.de    Event

discussion 2019 Email Marketing Conference Preview

One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?” It’s a valid and critically important question! Considering that most companies budget for marketing team members to attend just one single event per year, and taking into consideration time out of the office and travel costs, the decision isn’t easy. And feedback can be soooo biased! [...] [more]
synchronicitymarketing.com    Event

discussion Capture sales this Valentine's Day with email marketing [GFX]

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: [...] [more]
verticalresponse.com    Event, Gallery

discussion 2019 eec awards

Want tips for this year’s awards season? Check out our recent Award winners’ webinar: Taking Advantage of the Promise of Interactive Emails or view the PowerPoint presented by 2018 eec award winners – Chad S. White and Alice Li – and eec Award Subcommittee Leaders Shanon Strahl and Mark Talley. The Email Experience Council is accepting nominations for individuals who represent the best and brightest in the email marketing industry. Nominating your email marketing hero is free and easy. The eec will [...] [more]
emailexperience.org    Event, Marketing

stats 2018 Holiday Sales Break Records Thanks to Email's Massive Influence

To say that 2018's Cyber Monday was a digital doorbuster is a colossal understatement. November 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. [...] [more]
multichannelmerchant.com    Event, Study

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event

discussion 24+ Awesome Email & Marketing Conferences in 2019

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2019. [...] [more]
taxiforemail.com    Event

 discussion Our Favorite Talks from Litmus Live 2018 [VID]

Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...] [more]
litmus.com    Event, Marketing
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