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discussion Coronavirus Has Opened the Corporate Email Floodgates

The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
nytimes.com    Event, Marketing

strategy The Complete Overview to Crisis Email Marketing and the Coronavirus

Back in stock: Customer buying behavior changes. Communicate honestly, let customers know when products are out of stock and come back in stock. Provide an back in stock alert option. Open communication builds trust. Rely more on your database: Continue to build your list, certainly now. An easy sign-up process and multiple sign up options are in place to turn web visitors into subscribers. Your database is an asset, emphasize list growth to compensate reduced ad spend / conversions. [...] [more]
emailmonday.com    Event, Marketing

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

tactics Event Invitation Emails: How to Create One that Rocks [GFX]

First thing's first, tell your audience what's happening. In school, some of us learned about the 5 W's — who, what, when, where, and why. This is a good rule of thumb when writing an email invite. If you can point to your email and identify all five, you're off to a great start. Take this email, for example: [...] [more]
hubspot.com    Event, Gallery

discussion The Black Friday Recap [GFX]

Over Black Friday weekend, Salesforce reported over $31 billion in online sales which was another record year for the shopping holiday (still nothing compared to the $38 billion generated in China for Singles Day). On the other hand, it is one of the hardest times to get your email opened due to the sheer volume hitting the inbox at that time. Data from MailCharts shows that sending volume was up nearly 19% compared to last year - going from around 6 emails per week per organization at the beginning [...] [more]
reallygoodemails.com    Event, Gallery

discussion 20+ Awesome Email & Marketing Conferences in 2020

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2020. MediaPost Email Insider Summit - February 2020 • Austria - MediaPost host several Email Insider Summits throughout the year, in both the USA and Europe. First up is Kitzbühel in Austria, leading with tips and tactics on marketing in a post GDPR world. [...] [more]
taxiforemail.com    Event

tactics Mehr Aufmerksamkeit zum Jahresendgeschäft [GFX]

Wer im Jahresendgeschäft erfolgreich sein möchte, der muss herausstechen. Neben dem richtigen Anlass und einem guten Betreff helfen besondere Mailings. [...] [more]
agnitas.de    Event, Gallery

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

discussion E-Mail-Award: Auszeichnung für die besten E-Mail-Kampagnen

Auf dem DialogSummit wurde von einer hochkarätigen Jury am Mittwoch der E-Mail-Award zum sechsten Mal verliehen. Die besten E-Mailings und Newsletter wurden ausgezeichnet. Gold holten sich die hochpersonalisierten Wetter-E-Mailings von Bayer CropScience Deutschland und der Agentur nayoki sowie der billiger.de Recommender von Friends Communication, die Dialogmarketing-Agentur der Solute GmbH. [...] [more]
marketing-boerse.de    Event, Gallery

discussion CSA Summit 2019: Mehr Individualisierung und neue Standards sollen das E-Mail-Marketing verbessern

Die E-Mail wird künftig noch individueller, relevanter und interaktiver. Das stellten rund 130 Experten aus 15 Ländern beim 6. CSA Summit 2019 (10. bis 12. April 2019) in Köln fest. Unter dem Motto „E-Mail Just For You“ wurde diskutiert, wie sich Mailings individueller auf die Bedürfnisse jedes Empfängers zuschneiden lassen. Was motiviert Empfänger zu einer Reaktion und wie wird die Mail für den Empfänger relevanter? Welche Rolle spielen existierende oder noch zu definierende Standards? [...] [more]
emailmarketingblog.de    Event, Trend

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

discussion Bewerbungsfrist für E-Mail-Award bis 11. März

Bewerbungen für den E-Mail-Award können bis zum 11.03.2019 eingereicht werden. Prämiert werden responsestarke Kampagnen. Verleihung beim DialogSummit. Zum sechsten Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Hilton Düsseldorf verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. [...] [more]
email-marketing-forum.de    Event

tactics Infografik: Inspiration für die Kampagnenplanung 2019

Wer nach dem Öffnen des letzten Inxmail Adventskalendertürchens im vergangenen Dezember noch mehr Inspiration für seine E-Mail-Marketing-Planung sucht, wird in unserer kostenlosen Infografik „Kampagnen-Inspirationen 2019“ mit Sicherheit fündig. Neben den altbekannten „Klassikern“ Ostern und Weihnachten hält auch dieses Jahr wieder zahlreiche außergewöhnliche Aktionstage für eine kreative Kundenansprache bereit. [...] [more]
inxmail.de    Event

discussion 2019 Email Marketing Conference Preview

One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?” It’s a valid and critically important question! Considering that most companies budget for marketing team members to attend just one single event per year, and taking into consideration time out of the office and travel costs, the decision isn’t easy. And feedback can be soooo biased! [...] [more]
synchronicitymarketing.com    Event

discussion Capture sales this Valentine's Day with email marketing [GFX]

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: [...] [more]
verticalresponse.com    Event, Gallery
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