Die aufgezeigte „gleichbleibende Vielfalt“ bei den ESPs bedeutet nicht, dass es keine Bewegung im Markt gibt. Zwar sind die sechs meistgenutzten Plattformen dieselben wie im Vorjahr: Emarsys, Episerver, Salesforce Marketing Cloud, CleverReach, Inxmail und Mailchimp. Aber bei den Anteilen hat sich einiges getan: Emarsys kann zwar einen absoluten Zuwachs von zwei Shops verzeichnen, wegen der höheren Gesamterkennungsrate (siehe oben) bleibt der Anteil aber konstant bei knapp 23 %. Bei näherem [...]
[more]
publicare.de 
ESP, Study
Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...]
[more]
krebsonsecurity.com 
ESP, Spam
In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...]
[more]
forrester.com
ESP, Study
CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...]
[more]
pipedrive.com
ESP
When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...]
[more]
spamresource.com
ESP, Trend
Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...]
[more]
businesswire.com
ESP, Trend
I’m excited to announce that today Salesforce, the global leader in CRM, has completed its acquisition of Evergage. My co-founder Greg and I couldn’t be prouder. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors. Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix [...]
[more]
evergage.com
ESP
Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...]
[more]
litmus.com
Study, ESP
Iterable, a cross-channel growth marketing platform, today announced the close of a $60 million Series D funding round of primary capital led by Viking Global Investors, with participation from several key investors from Iterable's $50 million Series C funding round earlier this year: CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. This second round of financing in less than 12 months brings Iterable's total capital raised to over $140 million. [...]
[more]
prnewswire.com
ESP
Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual Consumer Email Survey, Americans spend more than five hours a day checking their emails. With consumers spending so much time in their inbox, email has become an essential channel for brands to engage with their customers. Our survey also revealed that 60% of consumers prefer to receive brand offers via email, yet consumers only find a quarter of the emails they receive interesting e [...]
[more]
adobe.com
ESP, Trend
in our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — cheetah digital, emarsys, episerver, evergage, iterable, Mapp, optimove, sailthru, and selligent Marketing cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs. [...]
[more]
forrester.com
ESP, Study
In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...]
[more]
hubspot.com
ESP
At the beginning of May, Validity announced that it was acquiring Return Path, a pioneer and leader in the email deliverability space. At the end of the month, the sale was completed. Since then, Validity, which also owns email validation service BriteVerifty, has started to make big changes, laying off 170 Return Path employees during June alone. What this means for marketers: [...]
[more]
oracle.com
ESP
In our 22-criterion evaluation of loyalty service providers, we identified the 14 most significant ones — Aimia, Ansira, Bond Brand Loyalty, Brierley+Partners, Capgemini, Epsilon, ICF Next, Inte Q, Iris Concise, Kobie, The Lacek Group, Lenati, Merkle/HelloWorld, and T3 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs. [...]
[more]
forrester.com
ESP, Study
EPiCβ - Rene's daily Email PiCks
