In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...]
[more]
hubspot.com 
ESP
At the beginning of May, Validity announced that it was acquiring Return Path, a pioneer and leader in the email deliverability space. At the end of the month, the sale was completed. Since then, Validity, which also owns email validation service BriteVerifty, has started to make big changes, laying off 170 Return Path employees during June alone. What this means for marketers: [...]
[more]
oracle.com
ESP
In our 22-criterion evaluation of loyalty service providers, we identified the 14 most significant ones — Aimia, Ansira, Bond Brand Loyalty, Brierley+Partners, Capgemini, Epsilon, ICF Next, Inte Q, Iris Concise, Kobie, The Lacek Group, Lenati, Merkle/HelloWorld, and T3 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs. [...]
[more]
forrester.com
ESP, Study
Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. [...]
[more]
gartner.com
ESP, Customization, Study
Find the best Marketing Automation Software using real-time, up-to-date data from over 13965 verified user reviews. Read unbiased insights, compare features & see pricing for 266 solutions. Request demos & free trials to discover the right product for your business. [...]
[more]
g2.com
ESP
Find the best Email Testing Software using real-time, up-to-date data from over 422 verified user reviews. Read unbiased insights, compare features & see pricing for 11 solutions. Request demos & free trials to discover the right product for your business. [...]
[more]
g2.com
ESP
The report combines data from a February 2019executive survey of 406email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive surveyclients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is [...]
[more] 
messagegears.com
ESP, Study
The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives. [...]
[more]
emailvendorselection.com
ESP
If you’ve never heard of a company called Validity before, you may not be alone…but that won’t be true for long. Validity is one of the most exciting new companies in the CRM and marketing technology industries, and we are proud to announce today that Validity has acquired Return Path, the company that George Bilbrey, Jack Sinclair and I started back in 1999. This is an exciting day for Return Path!
[more]
returnpath.com
ESP
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...]
[more]
mapp.com
ESP
By bringing all this together – products like DemandTools and Trust Assessments for CRM, BriteVerify for email verification and now Return Path – we’re able to provide a one-stop shop experience for Chief Marketing Officers or sales executives and operational teams at tens of thousands of companies worldwide to get a holistic view of how they’re doing with their data. This combination is a win-win for our expanded commercial footprint as well. Validity has long been a strong global company and now [...]
[more]
validity.com
ESP
Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...]
[more]
gartner.com
ESP, Multichannel, Study
Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...]
[more]
prnewswire.com
ESP
Many of today’s RFPs reflect outdated understandings of ESP technology, rather than the current reality of the company’s needs and potential. If the RFP serves more to make the selection process easier than to make it more effective at identifying the right choice, the RFP has lost its way. Yes, RFPs can be useful. But, when it comes to choosing a new ESP, we found that companies are making mistakes that are reducing the RFP’s effectiveness. And most of the key decision makers simply don’t realize it [...]
[more]
messagegears.com
ESP
EPiCβ - Rene's daily Email PiCks
