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tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails - Litmus

Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...] [more]
oracle.com    Design

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. [...] [more]
litmus.com    Design, Test

tactics jakerb/ImageTable: Convert images to HTML tables using GD

Convert images to HTML tables using GD, great for email templates. This is an experimental project created to try and overcome the issue of loading images into email templates by replacing them using a table. This project works great with small icons and graphics, it's not recommended for larger images. [...] [more]
github.com    Design

tactics 3 advanced animated GIF techniques to uplevel your email designs [GFX]

Many email marketers rely on animated GIFs as an easy-to-implement way to add movement to their campaigns. But simply replacing your static image with an animated GIF is just the first step. Want to go even further? Read on for three advanced ideas and creative use cases for animated GIFs that you might not have tried yet. 1. Animated Backgrounds: Combining the power of background imagery and animation [...] [more]
taxiforemail.com    Gallery, Design, Video

tactics Integrierter Microshop: Interactive E-Mail-API von Mayoris

Die Microshop-Funktionalität wird ausschließlich in HTML und CSS umgesetzt. Die Verwendung von JavaScript ist nicht möglich, da dies von den E-Mail-Clients unterdrückt wird. Daher ist die Verwendung einer passiven Logik notwendig. Zum Einsatz kommen hierfür Formularelemente und umfangreiche CSS-Regeln. Da beide nicht durchgehend von allen E-Mail-Clients unterstützt werden, ist die Integration eines zuverlässigen Fallbacks zwingend, insbesondere für Outlook-Nutzer. Die User Experience darf dabei auf [...] [more]
email-marketing-forum.de    Design, Tool

tactics The Ultimate Guide to Animated Background Images

In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
taxiforemail.com    Design

tactics Making sense of Outlook’s rendering engine

In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...] [more]
hteumeuleu.com    Design

tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

discussion Trending in Email Design: Photography

As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
litmus.com    Design, Trend

tactics The Ultimate Guide to Interactive Forms in Email

“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it. [...] [more]
litmus.com    Design

tactics Email in Practice: Animation and Real-Time Content [PDF]

RTC, or Real-Time Content - a jewel in the crown of the modern email marketing campaign strategy, one that helps breathe new life into what was previously a relatively static medium by delivering up-to-the minute live data and moving imagery that adapts depending on anything, from user behaviour and data-sets through to something as simple as the weather outside. [...] [more] 
dma.org.uk    Design, Video

tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

mobile Hiding Elements in Email

Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients. We take a look at how you can target a range of email clients and the attributes you can use to hide elements within them. Along with an easy way to show different images on desktop and mobile. [...] [more]
emaildesignreview.com    Design, Mobile

mobile The Ultimate Guide to Dark Mode for Email Marketers

What email clients offer Dark Mode and how does it impact your email designs? Here's everything you must know about one of the hottest email design trends. [...] [more]
litmus.com    Design, Mobile

tactics Build HTML Lists for Email

Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...] [more]
lists.cm    Design, Tool
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