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tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

tactics COVID-19 Language and Communication Resource Center

First and foremost, the Covid-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people are looking to the sources they trust for information, reassurance, and effective communication. Brand purpose – and customers’ experiences with a brand – matter more now than ever. The language you use can reinforce trust or erode it. To help navigate the days, weeks and months ahead, we’re providing these resources [...] [more]
persado.com    Copywriting

tactics Vortrag "Mit Worten begeistern" von Claudia Bayerl (Text Akademie)

Die Gründerin und Geschäftsführerin ist Expertin zum Thema Kommunikation und Wirkung von Bild und Text. Die Textakademie ist ein Trainings- und Beratungsunte [...] [more]
youtube.com    Copywriting

tactics What is the ideal email length for marketing emails?

As an email SaaS brand, we’re constantly running A/B tests to improve our own emails so we can send our audience messages that resonate. Recently, our Senior Email Marketing Manager, Paul, ran a few A/B tests to determine what Email on Acid’s ideal email length is. [...] [more]
emailonacid.com    Copywriting, Test

strategy Im Test: Textanalyse-Tools für höhere Content-Qualität

Gut strukturierte, lesbare und verständliche Texte verleihen Deinem Content Expertenniveau. Das bemerkt auch der Google-Crawler und rankt den Text besser als andere. Ein besseres Ranking sorgt folglich für mehr Leser, die Du mit Deiner Botschaft erreichst. "Nichts ist leichter als so zu schreiben, dass kein Mensch es versteht." - Arthur Schopenhauer Voraussetzung dafür sind fehlerfreie Texte mit einem guten Schreibstil. Dafür eignen sich besonders Textanalyse-Tools. Mit diesen kleinen Helferlein [...] [more]
convertus.io    Copywriting, Tool

tactics What are the Differences Between US and UK Marketing Emails?

While the US and UK share the same language, the way in which it is used in email marketing in the two countries is quite different! Because of this, when targeting both American and British customers it’s important to consider both the obvious and nuanced cultural differences between the countries exhibited in their varying email strategies. While sometimes it may be as easy as switching “soccer” to “football”, other times the necessary changes may be trickier to identify! Luckily, we’ve compiled [...] [more]
sparkpost.com    Copywriting

tactics Increasing Response Rates to Email Surveys in MOOCs [PDF]

To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...] [more]
acm.org    Subjectline, Copywriting, Study, Test

tactics 8 Copywriting Techniques to Boost Email Conversions

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. [...] [more]
contentmarketinginstitute.com    Copywriting

tactics Good Copy - Email copy from great companies

Email copy from great companies. Search for inspiration. Or pick a tag. [more]
goodemailcopy.com    Copywriting, Tool

tactics Get more clicks for your email marketing by reducing perceived cost

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...] [more]
marketingsherpa.com    Subjectline, Copywriting

discussion Battling Subject Line Fatigue

It’s easy for subject line fatigue to set in. When emails are as frequent as this, open rates can often take a dip. However, don’t fall into the trap of chasing opens at any cost, as this doesn't necessarily equate to more sales generated. LivingSocial are one company that I think seem to have fallen a little foul of this. In this blog I discuss how to spot the signs that subject line fatigue is creeping in. [...] [more]
communicatorcorp.com    Subjectline, Copywriting

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

tactics Kopfkino - mit "Impliziten Signalen" mehr verkaufen

Liebe auf den ersten und auch zweiten Blick… oder auch nicht? Wie Du durch den Einsatz "Impliziter Signale" das Nutzerverhalten auf Deiner Webseite beeinflusst, und welche Rolle der “Halo Effect” dabei spielt, zeigt Dir das überzeugungsKRAFT-Team in diesem 6-minütigen Video mit vielen Anwendungsbeispielen. [...] [more]
konversionskraft.de    Copywriting, Design, Marketing

tactics Kommunikation und Zahlungsbereitschaft: Wie gut gewählte Worte wirken

Wo Unkraut ist, können keine schönen Pflanzen wachsen. Genauso ist das bei verwilderten Worten. Arbeiten Sie also gemeinsam mit Ihren Leuten an folgenden Punkten: Wo stecken negative oder für den Kunden unverständliche Worte in unserer mündlichen Kommunikation, also am Telefon und vor Ort? Und wie können wir diese in eine positive, verständliche und kundenfreundliche Sprache verwandeln? [...] [more]
email-marketing-forum.de    Copywriting

tactics 10 Persuasive Techniques That Will Authentically Change Their Mind

There are two types of persuasive techniques. One pushes people into a hole until they have no choice but to fall into it. The other uses rationality. You emphasize how hard things are outside of the hole and the benefits of what’s inside it. It’s all about creating perceived value. Perceived value is the worth of a product or service in the mind of a consumer. Below are 10 techniques to create perceived value and increase readiness to buy. [...] [more]
yesware.com    B2B, Copywriting
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