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discussion Machine vs. Marketer — Who Reigns Supreme?

Here’s how it worked: Using their phones, attendees were presented with one of 204 Unbounce-built landing pages. Analyzing only the copy, the AI technology predicted whether the page had an above or below average conversion rate, as benchmarked against thousands of landing pages built in Unbounce. Participants analyzed the pages at the same time and were asked to make their own predictions. Not even the expert marketers were able to beat “The Machine”. [...] [more]
unbounce.com    Intelligence, Conversionrate

tactics Behavior Pattern "Reason Why"

An einem Kopiergerät, vor dem sich eine Schlange gebildet hatte, versuchte die letzte Person in der Reihe, weiter nach vorne zu kommen. Fall A) Zuerst fragte sie ohne genaue Begründung, ob sie vorgehen dürfe (“Darf ich zuerst an den Kopierer?”). Fall B) Im Anschluss dann mit einer plausiblen Erklärung („Darf ich zuerst an den Kopierer, weil ich es sehr eilig habe?“). Fall C) Und zuletzt mit einer eher absurden Begründung..(“…weil ich ein paar Kopien machen muss!”). [...] [more]
konversionskraft.de    Copywriting, Clickrate, Conversionrate

stats Unbounce Conversion Benchmark Report 2017 - Data-driven insights on landing page conversion rates per industry [PDF]

The Unbounce Conversion Benchmark Report allows you to compare your conversion rates with data mined from tens of thousands of landing pages within your industry to see how your pages stack up against the competition. For each industry, we’ll share what “good” and “bad” conversion rates look like — as well as advice from the team of data scientists and conversion marketing experts that worked on the report for how to improve those conversion rates by making simple tweaks to your copy. [...] [more] 
unbounce.com    Conversionrate, Study

tactics 6 Abandoned Cart Email Tactics

I think we can all agree cart abandonment is an inevitable pain in the a**, right? According to Shopify, 67.45% people put items in their online shopping cart only to leave it without completing their purchase. That’s a lot of potential revenue lost. But no need to throw in the towel just yet, because even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening. How? Abandoned cart emails. [...] [more]
sleeknote.com    Automation, Gallery, Conversionrate

tactics Bring Customers Back Using Browse Abandonment Emails

With an ever-increasing rise in online shoppers it’s no wonder browse abandonment rates have also increased. These ‘online window shoppers/browsers’ are not lost customers, you just need to know the right tactics to get them back onto your website and encourage them to make a transaction. This can be done by sending browse abandonment emails. [...] [more]
emailcenteruk.com    Automation, Gallery, Conversionrate

tactics Cart Abandonment Messaging Strategies

An optimized cart abandonment strategy is extremely effective with 33%+ of opened emails driving a sale. For online retailers big and small, that means big bucks. Today we’ll cover several messaging tactics to include in your abandonment mailers. Want to go straight into the examples? Check out these 100+ cart abandonment emails. [...] [more]
mailcharts.com    Automation, Conversionrate

tactics Cart abandonment emails: Creating content that maximises conversions [GFX]

Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. [...] [more]
econsultancy.com    Automation, Gallery, Conversionrate

 tactics Why sending replenishment emails is a must [GFX]

A replenishment email is an automated email that fires off when it’s time for your customers to reorder consumable products – usually staples like cleaning supplies, personal care items, pet food, etc. [...] [more]
myemma.com    Automation, Gallery, Conversionrate

 tactics The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It’s true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn’t open the first time. [...] [more]
mailchimp.com    Conversionrate, Segmentation, Study

strategy Digging into Abandoned Cart Emails [GFX]

A study by The Baymard Institute suggests an average cart abandonment rate of nearly 69% for online retailers. That’s a significant number of near misses! And no wonder so many companies try to follow up with customers to seal the deal: Our friend Carl Sednaoui at MailCharts.com, a magical resource that tracks and analyzes email campaign data told us that “cart abandonment campaigns tend to be one of the highest ROI triggered campaigns.” [...] [more]
medium.com    Automation, Gallery, Conversionrate

mobile CRO für Non-Profit-Organisationen

Non-Profit-Organisationen optimieren ihre Websites durch den Einsatz von Behavior Patterns, wirkungsvollen kognitiven Verhaltensmustern, seht selbst! [...] [more]
konversionskraft.de    Copywriting, Conversionrate

tactics Creating Beautiful, Accessible, and User-Friendly Forms [PDF]

Forms are often a key part of websites: they allow users to buy things, sign up, participate, communicate, and get things done. But why are so many online form [...] [more]
slideshare.net    Listbuilding, Conversionrate

tactics Amy Mullen: Best Practices for Abandoned Cart Emails

68% of online shoppers abandon their carts. Sad, right? All those lonely, forgotten products… not to mention all that potential revenue your business is missing out on. For retailers, that comes out to $18 billion annually. Ouch. Abandoned cart emails are hands-down the most effective way to re-market to your online shoppers, with a 30% conversion rate versus a 5% conversion rate of regular emails - but not all businesses are using them, or even using them effectively. Adding one to your email roster [...] [more]
onlyinfluencers.com    Automation, Conversionrate

tactics 5 Design Tips for Cart Abandonment Emails [GFX]

It’s easy to leave an online order. We’ve all been there. In fact, 68% of online shopping carts are abandoned, according to research from the Baymard Institute. As a result, email marketers are presented with the challenge—and opportunity—of saving sales via email. Enter cart abandonment emails. [...] [more]
beefree.io    Automation, Gallery, Conversionrate

discussion The Remarketing Lookbook [PDF]

At SaleCycle we believe that truly remarkable remarketing starts with great design. Whether adding an element of urgency with an alluring on-site remarketing message, or tempting people back to complete their purchase with a beautiful remarketing email - remarketing should feel like a natural part of your customer’s buying journey. This look book celebrates some of the best examples in remarketing design from the world’s most inspiring brands, all of whom embrace the importance that design and [...] [more] 
amazonaws.com    Automation, Gallery, Conversionrate
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