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tactics Five A/B Tests To Optimize Your Cart Abandonment Emails

In a world where more than 75% of baskets are abandoned you need to be doing the most you can to get opens, clicks and conversions from your abandoned carts. In comes the A/B test, or split testing if you like, where you can experiment with areas of your emails and see what works best with your audience to recover sales – without reinventing the wheel (or bursting the tyre). The most important rule to remember with A/B testing is that you should only test one thing at a time. Otherwise, how will you [...] [more]
salecycle.com    Automation, Conversionrate

strategy Email Marketing Conversion Rate Comparison

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...] [more]
pureb2b.com    Conversionrate, Study

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate

stats Econsultancy Conversion Rate Optimization Report 2017 [PDF]

Despite 38% using abandonment emails for CRO and a further 38% having plans to use them, less than a third (32%) consider them to be highly valuable for improving conversion rates. A/B testing and usability testing increased in perceived value for brands this year. On the other hand, website personalization, which is typically difficult to implement with consistent success, has decreased in value. This could be a result of the challenges companies experience, with negative consumer perceptions of [...] [more] 
redeye.com    Automation, Conversionrate, Study, Test

discussion Stunning Cart Abandonment Emails with Dynamic Content [GFX]

We collected the most creative cart abandonment emails right now on the web. With our latest feature release, your cart abandonment automations and your product recommendation emails have gotten an impressive upgrade. [...] [more]
moosend.com    Automation, Gallery, Conversionrate

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

tactics Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...] [more]
marketo.com    Automation, Gallery, Conversionrate

discussion How these 11 brands are nailing cart abandonment emails [GFX]

Cart abandonments lets many brands with a lost opportunity of engaging potential customers. Here are the best examples of successful cart abandonment emails. [...] [more]
clickz.com    Automation, Gallery, Conversionrate

tactics When is the best time to send abandoned cart emails?

To choose the best time to send abandoned cart emails, you must first understand some key shopping trends. First, 42% of purchases take place within an hour of a shopper’s first visit to a website. The customers who don’t make a purchase within the first hour are about 10% more likely to come back 22–24 hours after that initial visit, which means they represent your low-hanging fruit. [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate

stats Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...] [more]
litmus.com    Automation, Conversionrate, Study

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

tactics Warum Du kein eigenes CRO-Team hast und wie Du das änderst

Ab wie vielen Tests pro Jahr reicht eine One-Man-Show nicht mehr aus, sondern wird ein CRO-Team notwendig? Wie groß muss es sein? Wieso hast Du noch keins? [...] [more]
konversionskraft.de    Conversionrate

discussion Machine vs. Marketer — Who Reigns Supreme?

Here’s how it worked: Using their phones, attendees were presented with one of 204 Unbounce-built landing pages. Analyzing only the copy, the AI technology predicted whether the page had an above or below average conversion rate, as benchmarked against thousands of landing pages built in Unbounce. Participants analyzed the pages at the same time and were asked to make their own predictions. Not even the expert marketers were able to beat “The Machine”. [...] [more]
unbounce.com    Intelligence, Conversionrate
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