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tactics Three reasons your follow-up emails are failing

How many times have you sat in front of a blank email, ready to write a follow up but feeling stuck about what to say? I already said everything important in my first message, you might think. How [...] [more]
medium.com    Automation, B2B

stats The Best Time to Send Emails

Is 10pm the new best time to send B2B emails? Another interesting finding is that despite conventional wisdom, we had our second highest click rate at 10pm. This is a pattern we've seen with B2B email newsletters in the past. Decision makers and business owners in particular tend to do their research and reading in the evening, not at 9am during the work week. [...] [more]
theseventhsense.com    B2B, Study, Sendtime

social monday.com Onboarding Email Breakdown

During the 14-day free trial, I received eight emails, including the initial authentication message. All of the emails were time-based since I didn’t complete any action within my trial account that could have triggered action-based messages. It’s also interesting to note the send times of the emails. Many of the other onboarding series I’ve recorded have been delivered in the morning, but monday mostly sent emails at night. [...] [more]
medium.com    Automation, B2B

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery

stats The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. [...] [more]
forrester.com    Automation, ESP, Study, B2B

stats B2B Marketing Automation Platforms: A Marketer’s Guide, 6th edition [PDF]

What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? Who are the leading players in B2B marketing automation? How do I evaluate which platform is best for my business [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

law ICO: Legitimate Interest for B2B Email?

My question was: "please answer 'yes/no' to whether legitimate interests may be appropriate to send marketing emails to employees at a corporate body to their personal corporate email addresses (e.g., personsname@org.co.uk) when the person is not an existing customer." ICO's response is: "If you are sending a marketing email to a corporate subscriber such as, firstname.lastname@company.com, then you do not need prior consent before you send the marketing email. You may be able to rely on [...] [more]
linkedin.com    B2B, Law

strategy The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, a single marketer can scale and own a global nurturing strategy. [...] [more]
hubspot.com    B2B

tactics Webinar Invitation Email

Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%. Read tips on how to improve the situation [...] [more]
stripo.email    B2B, Event, Gallery

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

discussion The 2017 State of B2B Email Marketing [PDF]

4. How Performance is Changing. 5. Most Important B2B Objectives. 6. How to Cut Through the Inbox Clutter. 7. Success Achieving Objectives. 8. Most Useful Performance Metrics. 9. Sales Cycle Encountered. 10. Strategic Objectives Versus Metrics. 11. Most Effective B2B Tactics [...] [more] 
ascend2.com    B2B, Study, Trend

tactics Growbots - Best time to send email

Have you ever wanted to know what the best time was to send an email? We certainly have so to answer this question, we analyzed over 10M outbound sales emails sent by Growbots customers. What this means is that you can finally start adjusting the timing of your campaign based on the type of person you're reaching out to and the company they work for. There is no quicker way to ensure you get the best possible results. [...] [more]
growbots.com    Tool, Sendtime, B2B

discussion B2B Marketing Automation Platforms: A Marketer’s Guide [PDF]

This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation softwar e. It addresses these questions: What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business. [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP
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