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strategy Schadenersatz nach Nachricht an falschen Empfänger

Die gesetzlichen Regelungen zum Spamming unterscheiden nicht zwischen gewollter unerlaubter E-Mail-Werbung und dem fehlerhaften Versand an einen falschen Empfänger. Das LG Darmstadt hatte zu einer ähnlichen Konstellation im Mai einen Schadenersatzanspruch wegen eines DSGVO-Verstoßes bejaht. Allerdings ging es um Nachrichten über das Netzwerk Xing im Rahmen eines Bewerbungsprozesses. Gleichwohl bietet die Entscheidung auch Erkenntnisse für die Werbung per E-Mail. [...] [more]
absolit.de    Law

 discussion E-Mail-Award 2020 – Die Gewinner

2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...] [more]
email-marketing-forum.de    Event, Marketing

discussion Email marketing trends 2021 - 5 trends to watch

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
smartinsights.com    Trend

tactics Smart Templates: a smart generator of personalized email templates that reflect your brand identity

Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity. Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases. [...] [more]
mailify.com    Marketing, Tool

discussion CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
businesswire.com    ESP

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails - Litmus

Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...] [more]
oracle.com    Design

tactics Do I Need to Send an Apology Email Because of This?

For correction emails, where you’re simply correcting the functionality or content of an email: In most cases, reuse the subject line of the email you’re correcting, but preface it with “CORRECTION:”, “UPDATED:”, or something similar. That clearly associates this new email with the previous one to help those that opened the other, while also making it clear to people who didn’t open to focus on this one instead. [...] [more]
oracle.com    Marketing

discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. [...] [more]
litmus.com    Design, Test

tactics jakerb/ImageTable: Convert images to HTML tables using GD

Convert images to HTML tables using GD, great for email templates. This is an experimental project created to try and overcome the issue of loading images into email templates by replacing them using a table. This project works great with small icons and graphics, it's not recommended for larger images. [...] [more]
github.com    Design

tactics Logos in the Inbox: Gmail

Like with many things about email, getting this right takes a multifaceted approach. To place your logo across all instances of the Gmail mobile and web interfaces requires implementing logos in two separate ways, setting up a Google Profile, and using annotations. Let’s use brand@company.com for our examples, you will need real-time access to the inbox that receives email for brand@company.com. [...] [more]
peakinbox.com    From

tactics 3 advanced animated GIF techniques to uplevel your email designs [GFX]

Many email marketers rely on animated GIFs as an easy-to-implement way to add movement to their campaigns. But simply replacing your static image with an animated GIF is just the first step. Want to go even further? Read on for three advanced ideas and creative use cases for animated GIFs that you might not have tried yet. 1. Animated Backgrounds: Combining the power of background imagery and animation [...] [more]
taxiforemail.com    Gallery, Design, Video

stats Update 2020: Das E-Mail-Marketing der 1.000 umsatzstärksten Onlineshops Deutschlands

Die aufgezeigte „gleichbleibende Vielfalt“ bei den ESPs bedeutet nicht, dass es keine Bewegung im Markt gibt. Zwar sind die sechs meistgenutzten Plattformen dieselben wie im Vorjahr: Emarsys, Episerver, Salesforce Marketing Cloud, CleverReach, Inxmail und Mailchimp. Aber bei den Anteilen hat sich einiges getan: Emarsys kann zwar einen absoluten Zuwachs von zwei Shops verzeichnen, wegen der höheren Gesamterkennungsrate (siehe oben) bleibt der Anteil aber konstant bei knapp 23 %. Bei näherem [...] [more]
publicare.de    ESP, Study

tactics Integrierter Microshop: Interactive E-Mail-API von Mayoris

Die Microshop-Funktionalität wird ausschließlich in HTML und CSS umgesetzt. Die Verwendung von JavaScript ist nicht möglich, da dies von den E-Mail-Clients unterdrückt wird. Daher ist die Verwendung einer passiven Logik notwendig. Zum Einsatz kommen hierfür Formularelemente und umfangreiche CSS-Regeln. Da beide nicht durchgehend von allen E-Mail-Clients unterstützt werden, ist die Integration eines zuverlässigen Fallbacks zwingend, insbesondere für Outlook-Nutzer. Die User Experience darf dabei auf [...] [more]
email-marketing-forum.de    Design, Tool

discussion Sendgrid Under Siege from Hacked Accounts

Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...] [more]
krebsonsecurity.com    ESP, Spam
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