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discussion Capture sales this Valentine's Day with email marketing [GFX]

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: [...] [more]
verticalresponse.com    Event, Gallery

tactics Essential guide to writing click-worthy subject lines [PDF]

You’ll find everything you need to know to write irresistible subject lines, including: When and how to use emojis to boost open rates. 15 mistakes to avoid at all costs. The ideal length of a top-performing subject line. Tactics to test and optimize messages. Easy ways to revitalize tired subject lines with just a few tweaks. Ways to avoid spam filters. Creative ideas for seasonal subject lines. Tricks of the trade from email professionals. [...] [more] 
verticalresponse.com    Subjectline

tactics The Science of Subject Line A/B Testing

When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone. Worse, 69 percent of readers who report email as spam are motivated to do so by how the subject line reads. [...] [more]
verticalresponse.com    Subjectline, Study, Test

tactics 25 Holiday Email Subject Lines That Shine

Did you know holiday emails get higher open rates the earlier they're sent? Here are 25 examples of holiday email subject lines that shine in the inbox. [...] [more]
verticalresponse.com    Subjectline, Event, Study, Tool

tactics How to Make Your Emails Pop in the Inbox [GFX]

We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd can be done with some relatively simple email design tricks that can make your email more visually appealing in just a matter of minutes. Yes, there are some basic dos and don’ts when it comes to email design. Your primary focus, however, should be on the main call to action of the email. [...] [more]
verticalresponse.com    Gallery, Design

tactics Reignite the Fire with Inactive Customers [GFX]

n the ‘we miss you’ example below, New Hampshire-based dairy farm Stonyfield gives inactive subscribers the choice to either stay in touch or discontinue receiving communication altogether. [...] [more]
verticalresponse.com    Automation, Gallery, Segmentation

tactics 29 Ways to Collect Email Addresses for Your Business

Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. [...] [more]
verticalresponse.com    Listbuilding

tactics 25 Comical Subject Lines + Tips for Funny Writing

Want a dependable way to engage your subscribers and get them to open your emails? Make ‘em laugh. A humorous subject line is a great motivator. So, how do you write funny subject lines? Since hiring Jerry Seinfeld or Tina Fey is probably out of the question, you’ll have to channel your own inner comedian. Don’t worry; we’ll help you find your funny bone. We have four tips to help you create chuckle-worthy subject lines. [...] [more]
verticalresponse.com    Subjectline, Copywriting

tactics 50 All-Time Great Retail Subject Lines

You’ll see in my examples that some of the subject lines are a bit vague like “An Exclusive Offer for You,” however, sometimes that might get more opens than if you talk about a specific product. That’s something that you need to test for yourself in your own campaigns so let’s get on with the examples: [...] [more]
verticalresponse.com    Subjectline

strategy 3 Emails You Should Be Sending But Aren’t

1. New content email. When you write a new blog post, create a must-see infographic, or post a new video on your website, you should share it in an email. 2. Customer appreciation email. 3. Current event email. Consider creating an email that has a connection to a current event or trend. For example, you could send an email that has a holiday theme or is tied to another current event. [...] [more]
verticalresponse.com    Gallery, Marketing

strategy The Complete Guide to Holiday Email Marketing

The holiday countdown is officially on and it’s important to get a head start on your holiday marketing efforts starting now. To help with all your email planning efforts, we’ve created this holiday email marketing guide. In it, you’ll find a pre-holiday checklist, a monthly schedule to keep you on track, and a list of emails that can be effective during the holiday season. [...] [more]
verticalresponse.com    Event

tactics The Top 20 Most Effective Holiday Subject Line Words [Infographic] [GFX]

With the increased number of emails hitting everyone’s inboxes during the holidays, having a subject line that gets readers to open your email is more important than ever. To help make your emails stand out in busy inboxes and get acted upon, consider testing the inclusion of one or more of these top-performing words for your next holiday email. [...] [more]
verticalresponse.com    Subjectline, Event, Study

discussion 3 Ways the iPhone 6 Affects Your Emails & What to Do About It

New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new iPhone 6 and iPhone 6 plus models, more than any other release. By the end of the year, the new phone will be available in 115 countries, and millions more will be sold. [more]
verticalresponse.com    Design, Trend

tactics Successful Subject Lines Deconstructed

Sentence diagramming is the bane of every school kid, and it’s promptly forgotten the moment class is over. You don’t need to delve into the darkness of your youth, but to help illustrate how to create a successful subject line we’re going to break it down, old school. [...] [more]
verticalresponse.com    Subjectline

tactics 25 Effective B2B, B2C and Non-Profit Email Sign up Forms [GFX]

Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers. We recently shared everything you’d want to know about sign up forms and how to grow your list using them. In today’s post, we’ve scoured the Internet for examples of effective email sign up forms from business-to-consumer, business-to-business and non-profits to inspire you. [...] [more]
verticalresponse.com    Listbuilding, Gallery
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