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tactics The Ultimate Guide to Animated Background Images

In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
taxiforemail.com    Design

discussion 20+ Awesome Email & Marketing Conferences in 2020

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2020. MediaPost Email Insider Summit - February 2020 • Austria - MediaPost host several Email Insider Summits throughout the year, in both the USA and Europe. First up is Kitzbühel in Austria, leading with tips and tactics on marketing in a post GDPR world. [...] [more]
taxiforemail.com    Event

discussion 24+ Awesome Email & Marketing Conferences in 2019

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2019. [...] [more]
taxiforemail.com    Event

discussion Things we learned at Advanced Email Conference 2017 #emailconf

his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...] [more]
taxiforemail.com    Event, Customization, Trend
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