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tactics 11 Tips for writing better marketing emails

I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? So I thought I’d share the practical tricks I use to write email marketing copy. Not so much the intricacies of word choice or paragraph structure, but the process of actually getting the job done and done well. Your tips are also welcome! [...] [more]
smartinsights.com    Copywriting

discussion How to use financial data to win over stakeholders to your email strategy

LinkedIn hosts 2.7 million+ profiles for people with 'Email Marketing' skills. Our field is growing constantly growing in what to me, is inarguably one of the most versatile and creative areas of digital marketing. Whilst there are some amazing resources, such as Litmus who write the gospel for designers and coders, we wanted to create something focused on the the challenges of the email marketing manager. We had an itch. We spoke to a lot of people who had this itch too. We wanted to scratch it. [...] [more]
smartinsights.com    Marketing

discussion Tends: Interview with Lauren Smith

I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what mar. Marketing topic(s):Email marketing analytics. Advice by Robert Allen. [...] [more]
smartinsights.com    Trend

tactics 7 Popup Mistakes that are Hurting Your Conversion Rate

Pop-ups aren't always good for your conversion rate The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so. Marketing topic(s):Conversion optimisation. Advice by Expert commentator. [...] [more]
smartinsights.com    Listbuilding

discussion Email Marketing trends 2016

The heart of (email) marketing is about providing customer-centric experiences. For email this is the mantra of right message, right person, right time. The closer you get to this the better the results. This is simple to say, but has been incredibly hard to deliver. Broadcast email has been so effective because of the high cost and limited accuracy of solutions to get right message, right time and right person. That’s changing. [...] [more]
smartinsights.com    Trend

tactics 9 B2B Email Marketing Examples [GFX]

E-mail is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the e-mail marketing is core to their business and 40x more effective than social media for lead generation. [...] [more]
smartinsights.com    B2B, Gallery

discussion What's Marketing Automation and how do I choose a provider?

What is MarketingMarketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. Automation and how do I choose a provider? [...] [more]
smartinsights.com    Automation, ESP

discussion Reviewing Email Marketing Security: Keep your customers safe

Email is an intrinsic part of building and maintaining customer relationships in any field, but customer data needs to be safeguarded. Because email marketing is so prevalent, it can be easy to take this platform for granted. However, it’s also important to remember that client information is sensitive; your customers entrust your business with their names, Social Security information, and credit card or bank account numbers. [...] [more]
smartinsights.com    ESP

 discussion Interview: Insights on Gmail for Email Marketers

Gmail is a growing and popular email client which is the second most important email client by market share. Since it has such great reach and it has its own set of pros and cons email marketers need to be clued up on the way Gmail feature affect their email open rates and how they display. We interviewed Justine Jordan from email experts Litmus to delve into the detail of how Gmail should be taken into account when email marketing. [...] [more]
smartinsights.com    Trend

discussion Gmail deliverability - Find out your actual Gmail reputation

It’s no secret to email marketers that the major ISPs create reputation scores for email senders and that a good reputation is fundamental to getting delivered to the inbox. Until now you had no way of knowing your Gmail reputation score. Getting to the inbox has felt like ten pin bowling with a curtain in front of the pins. [...] [more]
smartinsights.com    Tool, Deliverability

mobile How the iPhone 6S will affect your Email Marketing

The Apple geeks were out in force last week for the launch of the iPhone 6s, the latest in its series of market-leading smartphones, which have revolutionised the way we access and consume content. Some of us here at Smart Insights got one on the day, but we must thank Philip Storey for alerting us to the fact that 3D Touch or 'Force touch' would affect how emails are viewed. [...] [more]
smartinsights.com    Design, Mobile, Trend

social Email engagement Vs Social Media [GFX]

The proof is in the numbers: email campaigns see 50-100 times the click rates that Facebook and Twitter do. Email Engagement is highly effective. [...] [more]
smartinsights.com    Social, Study

tactics 3 Steps to increasing email marketing conversions part 2 [GFX]

Continuing my 3-part series on increasing email marketing conversions - Open > Click > Convert, in this post we’re looking at the second step in this process. This step is the most obvious one you'll want to acheive and often most resource and attention is given to it and if we fail at this step, then we will also fail at achieving our final conversion. The conversion we hope to gain at this step is to drive them to the landing page, where the final conversion takes place. [...] [more]
smartinsights.com    Gallery, Design

 tactics 6 types of welcome emails-are you exploiting them? [GFX]

Welcome emails are key to establishing a dialogue with new email subscribers whether they are prospects who don't know you, or customers who have already bought a product from you. A well-designed welcome email sequence will keep new subscribers engaged and facilitate selling to them in future. If no initial welcome message is sent, the open rate can fall by 25% a few weeks after [...] [more]
smartinsights.com    Automation, Gallery, Marketing

stats How important is email marketing to retailers?

We can see the importance of email marketing by using the excellent Custora Ecommerce Pulse - which is updated monthly to show the impact of different channels on sales across $40 billion of US retail transactions from retailers who are clients of Custora. Here are three data points showing the importance of email marketing: [...] [more]
smartinsights.com    Study, Trend
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