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discussion Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations

Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42. [...] [more]
salesforce.com    Intelligence, Trend

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

discussion How Can Email Marketers Stay Out of Gmail Jail and in the Inbox?

Andrew Barrett is the Director, Deliverability & ISP Relations at Salesforce Marketing Cloud where he works with all stakeholders in the email ecosystem to define and promulgate best practices. He specializes in technical provisioning, list acquisition and hygiene, block list remediation, and an array of other email- and deliverability-related areas. Gmail has a reputation for being tough on senders. Why? [...] [more]
salesforce.com    Deliverability

 strategy 6 Tactics for Holiday Email Marketing Victory

Brands will be carefully monitoring their competitors’ email programs this holiday season, just as they’ve done in past years. However, they’re increasingly seeing a smaller and smaller portion of what their competitors are actually sending. That’s because of the growing adoption [...] [more]
salesforce.com    Event

mobile Mobile-Friendly Email & Landing Page Trends for 2015 [GFX]

The joke is that it’s been “The Year of Mobile” for several years in a row now. What’s not funny is that consumer behavior has seriously outpaced marketer action when it comes to embracing mobile. [...] [more]
salesforce.com    Mobile, Study

 tactics The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if not several. [...] [more]
salesforce.com    Subjectline

strategy Segmentation: Moving Your Strategy From Basic to Best

Email segmentation is absolutely required in order to do targeted email marketing, and targeted email marketing is simply required in today’s world with its attention-challenged consumers and over-crowded inboxes. Anything you can do to target a message and sound less generic works in your favor. Even something as simple as segmenting by gender can help you to deliver more relevant email marketing. [...] [more]
salesforce.com    Segmentation

discussion 6 Retail Email Marketing Priorities for 2015 [PDF]

For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get their email programs ready for the upcoming holiday season: Reassessing [...] [more]
salesforce.com    Gallery, Customization, Mobile, Trend

discussion Why Email Marketing Is Still in Style — And Thriving

This article was originally published on VentureBeat. Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience, and delivers the highest return on investment (ROI) in digital [...] [more]
salesforce.com    Trend

stats 6 Data-Backed Strategies For Getting More Replies To Your Sales Emails

Your prospect’s inbox is a cutthroat place to be. With over 100 billion emails sent every day, it’s getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. Or better yet, get an actual reply to your email. But it’s [...] [more]
salesforce.com    B2B, Study, Sendtime

stats Shopping Cart Abandonment Email Trends [PDF]

Our findings, which are summarized in the infographic slidedeck below, also highlight the opportunities to make existing cart abandonment emails more effective by extending them into series, increasing the speed of first response, adding personalized product recommendations, adding seasonal context, and more. [...] [more]
salesforce.com    Study

tactics 5 Mistakes That Will Send You to the Spam Folder

In the interest of preempting this disaster, it’s important to know the common problems that get marketing emails in trouble. You can then build screenings into your workflow that catch liabilities before they damage your reputation. Here are five of the most common mistakes that cause emails to be marked as spam: [more]
salesforce.com    Deliverability

strategy Are You Using the Wrong Email Marketing Metrics?

Analytics are critical to business success. However, our latest research indicates that channel marketers and marketing leaders are not on the same page when it comes to measuring success. Our State of Marketing Leadership report indicated that the top 3 success metrics for senior marketers are revenue growth, return on [...] [more]
salesforce.com    Intelligence

stats Top Trends from 2014's Email Client Market Share

Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years. Their research has seen the entire industry changed as mobile opens [...] [more]
salesforce.com    Mobile, Law

tactics 4 Key Email Subject Lines Trends for 2015

After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the latest subject line trends. Driven by mobile and social’s influence [...] [more]
salesforce.com    Subjectline, Trend
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