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discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

discussion What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some standard reports on an anonymized database of a few million active consumer mailboxes every Friday. This data is generated by users who have installed one of several email applications in exchange for the ability to see aggregated anonymous data about what’s going on in the user’s mailbox. The installation of these applications includes explicit, positive permission to use the data on an anonymous and aggregated basis. [...] [more]
mediapost.com    Marketing

social Instant Articles Generates 2M Email Subscriptions To Date

Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...] [more]
mediapost.com    Listbuilding, Mobile, Social

discussion What Will Happen To Yahoo Mail?

Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo’s once-popular email client? Verizon closed its acquisition on Yahoo’s core Internet business on Tuesday for $4.5 billion, including Yahoo Mail, Tumblr, Yahoo Finance, and Yahoo Sports. The ramifications of Yahoo’s acquisition have already begun to unfold in the business world. Marissa Mayer, CEO of Yahoo, resigned from her position on Tuesday after the business deal officially closed. [...] [more]
mediapost.com    Marketing

strategy Email Insider Summit 2017 Videos & Slides [VID]

Day 1: Customer-First Messaging. It's not about the campaign but the customer. We open EIS at the nexus of new technology and marketing trends by exploring what a customer-first approach means to a range of brands, how companies are building and using identity graphs and how they are combining the latest tools and messaging to enhance engagement. [...] [more]
mediapost.com    Marketing

tactics The Poison Pen: Email Subject Lines To Avoid

Want to drive opens and click-throughs to your email? Avoid anything that smacks of the classroom. That’s one of the takeaways from Jay Schwedelson’s Webinar last Friday for the Data & Marketing Association, titled “Do This, Don’t Do That.” The word “Training” has a negative impact of 8% when used in a subject line, said Schwedelson, the CEO of Worldata, quoting research based on over five billion emails transmitted per year. But it’s not the only -- or even the worst -- response depressant. Here are [...] [more]
mediapost.com    Subjectline, Study

strategy How Do I Get Started In A New Email Marketing Role?

The word audit strikes fear in the hearts and minds of people throughout the U.S. this time of year. I’m not talking about tax audits however, but the audits you should be doing to evaluate your email program. There are a lot of email programs out there with deep levels of sophistication. Yet with technology in play, you need to proactively try to prevent problems — problems that could develop into a brand embarrassment, potentially causing revenue loss and increased customer attrition. So put the fo [...] [more]
mediapost.com    Marketing

discussion How to Move Machine Learning From Possibility To Practice

Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in any language on the fly. "Blasphemy!” people might cry, until they tried it. Marketers today might think the same thing if you tell them that machine learning can improve their email campaigns. [...] [more]
mediapost.com    Intelligence, Test, Trend

stats Email Open Rate Benchmarks for Sales Messages

I have to say the overall figure of 37% of sales emails across all industries being opened seemed pretty high to me. Once that is noted, however, it's time to see which industries are getting it right and which are getting it wrong. To be honest, the league table for open rates pretty much reads as you would expect it to. The industries at the top are those that we are usually interested in and have a need to interact with. That's why we have construction, HR, real estate, shopping, beauty, and [...] [more]
mediapost.com    Openingrate, Study

tactics 7 Ways To Transform Your Transactional Emails In 2017

Nearly any company engaging in commerce online sends transactional emails, yet too many aren’t maximizing their opportunity to turn these emails into revenue-generating sends. For example, many companies are still sending IT-system-generated emails from their company servers, where they have little to no control over the content without a monumental project with IT. [...] [more]
mediapost.com    Automation

strategy Surfing Intent Data Waves To Read Audiences Minds

Bombora tracks the billions of interactions readers have with all those sites’ content every month. At the moment, Bombora is tracking between 700 million and 1.2 billion interactions every day, and can identify from which of roughly 1.8 million corporate entities those interactions emanate. To make sense of it all, Bombora developed a single uniform taxonomy of B2B topics with about 2,800 leafs, which it applies to all the content in the cooperative, according to Rob Armstrong, the company’s head of [...] [more]
mediapost.com    B2B, Intelligence, Segmentation

discussion Microsoft Needs To Learn How To A/B Test

Microsoft made another email blunder on Monday when it sent an email promoting "Dead Rising 4," the fourth installment of a zombie apocalypse game planned for release on the Xbox One gaming console in early December. [...] [more]
mediapost.com    Subjectline, Marketing

stats Email Unsubscribes Rise On iOS Devices Since Latest Release

iOS email unsubscribes have increased 75% since the release of Apple’s latest operating system, according to data released Monday from Yes Lifecycle Marketing. Apple's release of iOS 10 in September included an “easy unsubscribe” feature that is the likely culprit for the rise in unsubscribes, per the report. The update gave Apple users greater control of their email inbox. [...] [more]
mediapost.com    Unsubscribe, Study

stats "Always On" Email

According to the “Adobe Email Survey 2016,” written by author Tereza Litsa, writer for ClickZ Email Marketing, people are spending 17% more time on emails year over year, with the increase being even larger in work email. 45% of people use their smartphone to check for their work email, with the percentage rising to 63% for personal email. [...] [more]
mediapost.com    Study
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