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discussion LiveClicker's Guide to Real-Time Email Personalization [PDF]

As a marketer today, you need to do all you can to create highly personalized, engaging, impactful email experiences for your customers and prospects. But how to cut through the inbox clutter and deliver exactly the right content at precisely the right time? The answer lies in real-time email personalization, and the good news is that it doesn’t have to be complex. [...] [more] 
liveclicker.com    Gallery

stats The Value of Personalization [PDF]

What is the state of data utilization and personalization overall and across key industries ? Is there a correlation between personalization sophistication and marketing results? How do marketers view the effectiveness of marketing channels? Which investments should organizations make in personalization and what business improvements can be expected? What personalization expectations do consumers have? [...] [more] 
liveclicker.com    Customization, Study

tactics Webinar recording: Video in Email - Dissected and Demystified [VID]

Online video trends / highlights, Case studies & live examples, Best practices drilldown, Mail client support & deliverability, Q & A. PDF + Video. [more]
liveclicker.com    Video
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