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tactics The Best Order Confirmation Emails Have Arrived [GFX]

Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...] [more]
litmus.com    Automation, Gallery, Design

discussion A New Email Decade - 6 Predictions on How Things Will Change [Webinar] [VID]

Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. [...] [more]
litmus.com    Design

tactics The Power of Simplicity: 5 of the Best Password Reset Emails [GFX]

What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords. So you hit the “reset password” button. Then your hero, the password [...] [more]
litmus.com    Gallery

discussion 10 Email Design Trends Hitting Your Inbox in 2020 [GFX]

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...] [more]
litmus.com    Gallery, Design, Trend

tactics Really Good Email Design Trends: Past, Present, and Future [VID]

n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...] [more]
litmus.com    Gallery, Design, Trend

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

tactics Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results. [...] [more]
litmus.com    Design, Trend

tactics Animated PNGs in Email: An Alternative to GIFs?

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...] [more]
litmus.com    Design

stats 2019 State of Email Workflows [PDF]

In our fourth annual State of Email Workflows report, we take a detailed look at how over 3,000 email marketers: Handle crucial pre-send processes including content planning, email design, coding, testing, and reviews and approvals—and what tools they use along the way; Analyze campaigns post-send to monitor deliverability and measure the effectiveness of their campaigns; Use these insights to inform and strengthen strategy in their other marketing channels [...] [more]
litmus.com    Study

stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime

 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

stats [Infographic] The 2019 Email Client Market Share

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your [...] [more]
litmus.com    Trend

tactics How to Remove Blue Links in HTML Emails

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. [...] [more]
litmus.com    Design

discussion Trending in Email Design: Going Off-Grid [GFX]

Broken grids and overlapping elements have been popular in web design and development in recent years. Thanks to absolute positioning and pseudo-elements, creating unique, abstract layouts can be relatively easy to achieve. As very few email clients support these CSS styles, email design and production teams have found creative workarounds to harness the potential of off-grid compositions. [...] [more]
litmus.com    Gallery, Design

stats The State of Email Engagement: When, Where, and How People Engage with Email [PDF]

Set on a mission to find out how the average subscriber engages with email, we analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with Litmus Email Analytics to understand what email clients subscribers use, when they are most likely to open email, how long they engage with email messages, whether they forward emails, and more. [...] [more]
litmus.com    Study
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