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stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study
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