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stats 2018 Marketing Benchmark Report - Email and Mobile Metrics for Smarter Marketing [PDF]

This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and click- through rates for mobile push messages. [...] [more] 
ibm.com    Clickrate, Multichannel, Openingrate, Study, Trend

discussion Warming up an IP address: Data and timing

IP warming, IP whitelisting, IP ramp-up: You’ve probably heard these terms bandied around from time to time and wondered what they refer to. Well, they’re largely all referring to the same thing – the process of gradually increasing the volume of email sent on a dedicated IP address (typically a new one) over time to earn the “trust” of ISPs, such as Outlook, Gmail, and AOL. For the purposes of this blog post, I’m going to refer to the process as IP warming. [...] [more]
ibm.com    Deliverability

strategy Oh behave! How behavioral analyticsfuels more personalized marketing [PDF]

To improve returns, many marketers are focusing on optimizingtheir websites and social media properties to make them moredynamic and relevant to their audience. Doing that requires creating dynamic content that supports the interests and prefer-ences of their various visitor segments. For maximum impactand return, marketers must go beyond segment marketing andclick reporting and create a personal dialogue with each visitor.Behavioral web analytics can fuel this personalization process byproviding [...] [more] 
ibm.com    Multichannel, Segmentation, Webanalytics

stats IBM Global CMO Study 2011 [PDF]

After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities: * The empowered customer is now in control of the business relationship * Delivering customer value is paramount — and an organization’s behavior is as important as the products and services it provides [more] 
ibm.com    Study
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