Check out these examples of standout welcome emails so you can learn how to make a great first impression with new subscribers and customers. [...]
[more]
hubspot.com 
Automation, Gallery
Actually personalize the email; Make sure the reader knows they can reply to your email; Provide custom suggestions for next steps; Give people the info they are looking for; Make it fun; Consider new types of transactional emails. [...]
[more]
hubspot.com
Automation, Clickrate
Designing and building an email newsletter from Email marketers have a lot to compete with in their subscribers' inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, "done well" means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design. Don't have time to build [...]
[more]
hubspot.com
Design, Tool
When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an [...]
[more]
hubspot.com
Gallery
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. [...]
[more]
hubspot.com
Automation, Gallery
I'd venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends' parties, and maybe even a few emails from your mom. That's a lot to sift through, never mind actually open. [...]
[more]
hubspot.com
Subjectline, Copywriting
Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. [...]
[more]
hubspot.com
Trend
Two years ago, I wrote a post for this blog called "10 Simply Awesome Examples of Email Marketing." Since then, I've been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies' great email marketing. And, hey, sorry it took two years to collect more examples. I just didn't want to sign up for a bunch of email lists in the hopes they might send something [...]
[more]
hubspot.com
Gallery
Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether. [...]
[more]
hubspot.com
Automation, Gallery
I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. [...]
[more]
hubspot.com
Marketing
The marketing industry is changing -- not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people's perceptions -- even as they relate to their own behavior -- and reality. [...]
[more]
hubspot.com
Study
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals. [...]
[more]
hubspot.com
Intelligence
I'd venture a guess you get many emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to your friend's party, and maybe even an email from your mom. That's a lot to sift through, never mind open. [...]
[more]
hubspot.com
Subjectline, Copywriting
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better. [...]
[more]
hubspot.com
Gallery, Marketing
We all know about the promise of marketing automation: It's the promise of powerful personalized marketing like Amazon.com. Marketing automation that marketers dream of organizes the data their prospects share, then uses that data to provide those prospects with the right content and the right interactions at the right time to help close sales. In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales [...]
[more]
hubspot.com
Automation, Study
EPiCβ - Rene's daily Email PiCks
