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law Facebook updates its Custom Audiences terms

To the extent the Hashed Data contains personal data relating to an individual who resides in the European Union or Switzerland, the parties acknowledge and agree that for purposes of creating the custom audiences, as described above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated [...] [more]
facebook.com    Law, Social

discussion How Google Seemingly Cut My Audience in Half Overnight (Update)

After hundreds of shares on Twitter, Facebook ads targeting Google staff and even hitting the homepage of Hacker News, four days ago Google personally reached out to me (!). After sending a product manager at Gmail the email headers of some incorrectly marked messages, I received a response yesterday which said... "...some of your devoted subscribers saw the emails go to spam. This was due to a one-off bug that was subsequently fixed." In other words, I wasn't going crazy, and there really was an [...] [more]
facebook.com    Deliverability

social New Features Make Lead Ads Better

Lead ads launched just a few months ago to give people a quick way to sign up for information from the businesses they care about. In that short time, advertisers have seen great success, receiving more high quality leads at a fraction of the price compared to other channels. [...] [more]
facebook.com    Listbuilding, Social

social Facebook Pages Messaging: New Ways for People and Businesses to Connect

There’s a reason many people prefer to communicate with friends and family through private messaging: it’s fast and convenient. And increasingly people want to communicate with businesses in the same efficient way. Over a billion people visit Pages every month looking for more information from businesses. Today we’re introducing new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages [...] [more]
facebook.com    Social, Trend

antispam Securing Email Communications from Facebook

To enhance the privacy of this email content, today we are gradually rolling out an experimental new feature that enables people to add OpenPGP public keys to their profile; these keys can be used to "end-to-end" encrypt notification emails sent from Facebook to your preferred email accounts. People may also choose to share OpenPGP keys from their profile, with or without enabling encrypted notifications. [...] [more]
facebook.com    Social, Spam

social Topic Data: Learn What Matters to Your Audience

Marketers want to understand what people think about topics related to their business, so they can make their products and marketing more relevant to their customers. In the past they’ve looked at the things people share online to get an idea of what people care about, but, until now, the information available offered a limited view. To make marketing content more relevant for people and more effective for marketers, we’re introducing topic data to select Facebook partners. [...] [more]
facebook.com    Intelligence, Social

social How can Facebook help grow your email list?

Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, the ALS Ice Bucket Challenge exemplified the power of social marketing and illustrates its potential in providing untapped opp [...] [more]
insidefacebook.com    Listbuilding, Social

strategy STUDY: Combine Email Marketing with Facebook Ads

A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails. The study was conducted by Facebook and one of the social network’s Strategic Preferred Marketing Developers, email marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, [...] [more]
allfacebook.com    Multichannel, Social

social 4 reasons to target email subscribers with Facebook ads

Only 20 percent of people open your emails, and 5 percent click. That’s 95 percent of your email subscribers who are not going to your landing page that you spent so much time optimizing! So what are you going to do? Just let those subscribers (read: sales leads) go to waste? Well, read on. In this article I’ll show you how (and why) to reach and convert that 95 percent using Custom Audience-targeted Facebook ads. [...] [more]
insidefacebook.com    Conversionrate, Segmentation, Social, Trend

tactics How Facebook Targeted Gmail’s Primary Tab [GFX]

Facebook is looking to carve its niche in the new tabbed design introduced by Gmail, as the social network is urging users of both services to move their Facebook emails into their primary tabs in Gmail. [more]
allfacebook.com    Gallery, Trend

social Custom Audiences is Now Available to Every Advertiser

Previously available only through Facebook’s API and Power Editor tool, today’s announcement means marketers will be able to use Custom Audiences in any Facebook ad interface. Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for the first time, businesses can use MailChimp lists with Custom Audiences. [more]
facebook.com    Multichannel, Segmentation, Social

social Facebook Testing ‘Find Customers’ Tool For Uploading Email Lists From Constant Contact, MailChimp, Excel To Ads Manager

Facebook is testing a “Find Customers” tool in its Ads Manager that allows page administrators to import their email lists from Constant Contact and MailChimp, or to upload their own .CSV files from Excel. [...] [more]
allfacebook.com    Multichannel, Segmentation, Social, Trend

social UPDATED: Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability. As reported by TechCrunch, the eight vendors currently offering custom advertising ads are: [...] [more]
allfacebook.com    Segmentation, Social

 social Facebook may soon allow ad targeting by email, user ID and phone number

Sources familiar with Facebook’s ad plans previously told us that the company was working with some premium advertisers to target audiences by email address, though we had not heard about the UID and phone number options. These are powerful new opportunities for businesses to reach their existing customers and leads, who may be increasingly difficult to reach through traditional email and telemarketing campaigns. If this test rolls out to all Power Editor users and the Ads API, companies will be able [...] [more]
insidefacebook.com    Marketing, Social

discussion Animated GIF Files Invade Facebook Timeline

Facebook’s timeline has a lot of positive things to offer to both users and brands, but reader Piotr ?ój may have uncovered a huge negative: Myspace-style animated GIFs. [more]
allfacebook.com    Design, Social
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