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discussion How not to get people to open your emails

The TechCrunch article this references has one major, fundamental flaw: it doesn’t understand what open rates are. In saying that every sender can get a 100% open rate, it fails to take into account just how inaccurate a metric open rate is. [...] [more]
emailgeekscommunity.com    Openingrate

social Emailgeekscommunity.com

The community where email marketers, designers, and developers meet to talk shop. In addition to publishing our own summaries of what’s going on in email, we want to open the floor to you. Our community members have expressed an interest in reading short-form articles about general email industry topics, best practices, and case studies. They also want how-to guides for email marketing, development, and design techniques. [...] [more]
emailgeekscommunity.com    Marketing, Social
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