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law The Legal Notice in Newsletters: This is What Counts!

Everyone knows it, but not everyone has it: The legal notice in a newsletter! A missing or wrong legal notice be very costly. Time and again, the Certified Senders Alliance (CSA), in the course of the legal assessment part of the CSA certification process, has found that the legal notice in newsletters does not meet legal requirements. Read here how you can easily avoid mistakes and high costs. [...] [more] 
certified-senders.org    Law

law Effective Consent for Sponsoring Taking Recent German Case Law into Account [PDF]

On the topic of naming sponsors, the Higher Regional Court of Frankfurt explicitlyelaborated on the necessity of informing the user clearly and precisely about whichsponsors will later send the recipient advertising / information about what kind ofproduct or service. Industry designations which require interpretation would beclassified as insufficient. The Federal Court of Germany also confirmed in 2017 that theproducts and services which are to be [...] [more] 
certified-senders.org    Listbuilding, Law

antispam DANE as Basis for Secure Data Transmission of Emails [PDF]

The protection of your customer data is not only of the highest priority for you, but also for the email service provider that is sending on your behalf. Article 33 of the European General Data Protection Regulation (GDPR) stipulates what happens in the case of abreach involving personal data: In this case, the data controller (here, the companydoing the marketing) must inform the data subjects (customers whose data has been breached) [...] [more] 
certified-senders.org    Marketing

law Transactional email, or newsletter? [PDF]

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a particular impact on the legal requirements to be observed for sending. The strict legal requirements for email marketing1apply not only to classic advertising mails in which certain products are explicitly advertised, but also to the sending of newsletters. [...] [more] 
certified-senders.org    Law

law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability
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