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strategy STUDY: Combine Email Marketing with Facebook Ads

A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails. The study was conducted by Facebook and one of the social network’s Strategic Preferred Marketing Developers, email marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, [...] [more]
allfacebook.com    Multichannel, Social

tactics How Facebook Targeted Gmail’s Primary Tab [GFX]

Facebook is looking to carve its niche in the new tabbed design introduced by Gmail, as the social network is urging users of both services to move their Facebook emails into their primary tabs in Gmail. [more]
allfacebook.com    Gallery, Trend

social Facebook Testing ‘Find Customers’ Tool For Uploading Email Lists From Constant Contact, MailChimp, Excel To Ads Manager

Facebook is testing a “Find Customers” tool in its Ads Manager that allows page administrators to import their email lists from Constant Contact and MailChimp, or to upload their own .CSV files from Excel. [...] [more]
allfacebook.com    Multichannel, Segmentation, Social, Trend

social UPDATED: Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability. As reported by TechCrunch, the eight vendors currently offering custom advertising ads are: [...] [more]
allfacebook.com    Segmentation, Social

discussion Animated GIF Files Invade Facebook Timeline

Facebook’s timeline has a lot of positive things to offer to both users and brands, but reader Piotr ?ój may have uncovered a huge negative: Myspace-style animated GIFs. [more]
allfacebook.com    Design, Social

 tactics New Facebook Messages To Be Available To All Users Over The Next Few Weeks

It's been a long time coming. When Facebook’s aggressive new messaging system was announced last November, people expected that the rollout would happen gradually. Last month, a batch of people received prompts to make the switch, and today Facebook announced that all other users will receive an invitation to migrate to the new messages platform “in the next few weeks.” Watch out for @facebook.com in your email lists and check your newsletter rendering. [more]
allfacebook.com    Design, Marketing, Social, Trend
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