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strategy Email Cohort Retention

I have used and love behavioral analytics tools like Amplitude, Mixpanel, Heap, and Pendo. They’re life-savers if you’re a product manager, marketer, designer, analyst, or engineer focused on [...] [more]
danwolch.com    Intelligence

antispam Update for Composite Blocklist (CBL) Users

As of the first week of 2021, the Composite Blocklist (CBL) is being retired. This data, however, is included in the eXploits Blocklist (XBL). We advise any users currently accessing the CBL through cbl.abuseat.org to reconfigure and query xbl.spamhaus.org. [...] [more]
spamhaus.org    Spam

discussion The Litmus Live Events That Got Us Through 2020 [VID]

Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020. Although it wasn’t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. [...] [more]
litmus.com    Design

discussion Marketing Automation Trends [VID]

Diese Trends dürfen in keinem Marketingplan fehlen! [more]
rdir.de    Automation

tactics good-email-code - library of good email code

I always enjoy writing and talking about email code so I decided to set up this site to share code and explain the reasons behind everything I’m doing. You are welcome to simply copy and paste code or you can read up and learn the theory behind it. The code here is what I would call best practice (other may disagree) and my theory behind that is. [...] [more]
goodemailcode.com    Design

discussion Marketing Malpractice: The Cause and the Cure

Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...] [more]
hbr.org    Marketing

law TechCrunch ist jetzt Teil von Verizon Media

France’s data protection agency, the CNIL, has slapped Google and Amazon with fines for dropping tracking cookies without consent. Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon .fr domain under the penalty notices issued today. [...] [more]
techcrunch.com    Law

discussion Webinar | Spamhaus Know How - Blocklist Basics [VID]

Join the Spamhaus Know How DNS Blocklist basics webinar, to start at the very beginning of the DNS blocklist journey. [more]
spamhaus.com    Deliverability

stats The Black Friday Fifty – Live Email Tactics for 50 Top Online Retailers

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday [...] [more]
sendview.io    Study

discussion Email marketing trends 2021 - 5 trends to watch

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
smartinsights.com    Trend

tactics Smart Templates: a smart generator of personalized email templates that reflect your brand identity

Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity. Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases. [...] [more]
mailify.com    Marketing, Tool

discussion CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
businesswire.com    ESP

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails - Litmus

Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...] [more]
oracle.com    Design

tactics Do I Need to Send an Apology Email Because of This?

For correction emails, where you’re simply correcting the functionality or content of an email: In most cases, reuse the subject line of the email you’re correcting, but preface it with “CORRECTION:”, “UPDATED:”, or something similar. That clearly associates this new email with the previous one to help those that opened the other, while also making it clear to people who didn’t open to focus on this one instead. [...] [more]
oracle.com    Marketing

discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend
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