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tactics What is the ideal email length for marketing emails?

As an email SaaS brand, we’re constantly running A/B tests to improve our own emails so we can send our audience messages that resonate. Recently, our Senior Email Marketing Manager, Paul, ran a few A/B tests to determine what Email on Acid’s ideal email length is. [...] [more]
emailonacid.com    Copywriting, Test

tactics Smart Subject Lines

The Smart Subject Lines tool leverages Cortex's AI to assist your creative process when thinking of subject lines for your emails. [...] [more]
zendesk.com    Subjectline, ESP, Intelligence, Tool

discussion Validating Email Addresses With Machine Learning

Our Data Science team used a neural network model to classify invalid and valid emails. They applied a convolutional neural network (CNN) and recurrent neural network (RNN) layers to capture and remember patterns in the email address. CNNs are traditionally used in image processing, but were used here to create n-gram data of character sequences which are fed to an RNN. The RNN is able to learn the patterns of these character sequences which it uses to distinguish valid email addresses from invalid [...] [more]
sendgrid.com    Intelligence

law EU Court of Justice: Storing cookies requires active consent [PDF]

The Courtdecidesthat the consent which a website usermust giveto thestorage of and access to cookies on his or her equipmentis not validly constituted by way of a pre-checked checkbox which thatuser must deselect to refuse his or her consent.That decision is unaffected by whether or not the information stored or accessed on theuser’s equipment is personal data. EU law aims to protect the user from any interference with his or her private life, in particular, from the risk that hidden identifiers and [...] [more] 
europa.eu    Law

discussion Does anyone know how long Gmail caches images?

As far as I know they are caching the images forever. What you can do though, is try adjusting the header of your mailing to force google not to cache the images. [...] [more]
reddit.com    Customization

tactics Mehr Aufmerksamkeit zum Jahresendgeschäft [GFX]

Wer im Jahresendgeschäft erfolgreich sein möchte, der muss herausstechen. Neben dem richtigen Anlass und einem guten Betreff helfen besondere Mailings. [...] [more]
agnitas.de    Event, Gallery

discussion How not to get people to open your emails

The TechCrunch article this references has one major, fundamental flaw: it doesn’t understand what open rates are. In saying that every sender can get a 100% open rate, it fails to take into account just how inaccurate a metric open rate is. [...] [more]
emailgeekscommunity.com    Openingrate

stats 2019 Retail Personalization Index [PDF]

The industry’s most comprehensive guide to modern personalization and customer experience management, covering 100 innovative retail leaders. Personalized marketing results in retailers’ sales increasing by 6 to 10%, two to three times higher than their non-personalizing competitors. But personalization is a broad concept with endless tactics to test, which makes it challenging to know where to start, where to look for inspiration, and where to benchmark performance against competitors and [...] [more] 
sailthru.com    Gallery, Customization

discussion Al Iverson’s Spam Resource: What about AOL?

If you're wondering if AOL still exists as a separate entity, the answer is no. AOL as a standalone ISP is no more. What was AOL is now part of Verizon Media Group, which for a time was called Oath. AOL, Yahoo and Verizon are all one mailbox provider, from a sender's perspective. The Yahoo CFL (Complaint Feedback Loop) aka FBL covers all of the legacy ISP domains that made up these separate providers. That includes aol.com, yahoo.com, verizon.net, and various other domains. You can find my best [...] [more]
spamresource.com    Deliverability

discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

 tactics "Can I email" - support tables for HTML and CSS in emails

I am really happy and pleased to announce that with the help of my colleagues and members of the email geeks community, we’re officially launching caniemail.com. So far, we have more than 50 HTML and CSS features tested across 25 emails clients. And we’ve got a lot more coming up in the following weeks and months. We’re also delighted to present the Email Client Support Scoreboard. For the first time in history, we provide an objective ranking of email [...] [more]
caniemail.com    Design

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test

 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

strategy How we revived our email marketing and increased inbox placement from 45% to 97%

Few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts / studies by people [...] [more]
medium.com    Deliverability

stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime
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