Many email marketers rely on animated GIFs as an easy-to-implement way to add movement to their campaigns. But simply replacing your static image with an animated GIF is just the first step. Want to go even further? Read on for three advanced ideas and creative use cases for animated GIFs that you might not have tried yet. 1. Animated Backgrounds: Combining the power of background imagery and animation [...] [more]
Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...] [more]
What happened on day 5 of Litmus Live Week 2020? Check out our top takeaways from sessions on email deliverability, personalizing with AMPscript, and more. [more]
Over 2,000 marketing professionals weighed in on what’s driving their email strategies and what they think the future of email looks like. Respondents included email and marketing specialists, team leads, managers,directors, VP-level executives, and C-level executives all in the marketing field. More than half of respondents hold leadership positions, while 44% of respondents hold positions like email designer, developer, digital strategist, and marketing analyst. [...] [more]
oday we are announcing that, based on the results and feedback we received, the developer preview of AMP for Email will end on October 1st. After that date, AMP for Email will be turned off in Outlook.com. Emails that used AMP will instead render using regular HTML; there is nothing extra email senders need to do for this fallback to work automatically. If email senders want to send dynamic emails to Outlook users, we encourage you to leverage Actionable Messages instead. [...] [more]
Support for the BIMI standard in Gmail. While we have many defenses built into Gmail, we recognize that email functions in a large, complex, interconnected ecosystem. This is why we’re working not just to keep Gmail safe, but to help keep the entire ecosystem secure. [...] [more]
In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
Expect your job to continue to change.
It’s requiring more time to optimize the experience for everyone.
The fragmented ESP landscape is becoming more competitive.
ESPs rarely meet all your needs, and you shouldn’t expect them to.
Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers.
Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]
In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...] [more]
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. Emojis are small visual representations of an object or a concept. They first started popping up in text messages, but it wasn’t long until they evolved into a set of mainstream and highly recognizable pictographs used across almost every digital channel, including email. [...] [more]
Everyone knows it, but not everyone has it: The legal notice in a newsletter! A missing or wrong legal notice be very costly. Time and again, the Certified Senders Alliance (CSA), in the course of the legal assessment part of the CSA certification process, has found that the legal notice in newsletters does not meet legal requirements. Read here how you can easily avoid mistakes and high costs. [...] [more]
This is interesting - several users of Facebook's Pages app have reported seeing a new function appear over the weekend which prompts them to 'send customized marketing emails' via their Facebook Page. Facebook email send from Pages How does that work? As per these screenshots, provided by social media expert Meg Coffey, Pages first need to confirm their Page email address. [...] [more]
In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...]
In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...] [more]