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discussion Microsoft brings Inbox Tabs to Outlook on the web

Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...] [more]
deliverycounts.com    Marketing, Deliverability

stats mail & Mobile Benchmark Report Q1 2020

Email volume usually slumps in February, only to bounce back in March. But this year, it rose more slowly than it did in the same period in 2019, reflecting the impact of COVID-19, according to Email & Mobile Benchmark Report Q1, a study by Cheetah Digital. Based on an index value of 100, February volume dropped by 5.5% from January in each year, then rose by a lesser degree than the 7% reported in 2019, reflecting metrics The overall click-to-open rate fell to 11.1%, a 5.7% decline from the same [...] [more]
mediapost.com    Study, Trend

strategy YouTube Video Builder launches to enable businesses to create video clips

YouTube Video Builder is the easy to use video creation tool which takes still images and creates on brand short video clips, perfect for video email and Google Ads [...] [more]
playable.video    Tool, Video

discussion Coronavirus Has Opened the Corporate Email Floodgates

The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
nytimes.com    Event, Marketing

strategy The Complete Overview to Crisis Email Marketing and the Coronavirus

Back in stock: Customer buying behavior changes. Communicate honestly, let customers know when products are out of stock and come back in stock. Provide an back in stock alert option. Open communication builds trust. Rely more on your database: Continue to build your list, certainly now. An easy sign-up process and multiple sign up options are in place to turn web visitors into subscribers. Your database is an asset, emphasize list growth to compensate reduced ad spend / conversions. [...] [more]
emailmonday.com    Event, Marketing

tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

law Can we contact our customers and clients and to notify them of COVID-19 related information?

As most organizations are aware, Canada’s anti-spam law (“CASL”) prohibits sending commercial electronic messages (e.g. email and SMS) unless consent is obtained and other requirements are met. With that said, CASL applies only to electronic messages that encourage participation in a commercial activity (e.g. the direct or indirect solicitation of business). It is noteworthy that CASL will also apply to a message that has a combined purpose of both soliciting business and providing COVID-19 related [...] [more]
lexology.com    Law

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

discussion Why no one is reading your coronavirus emails

Todd Rogers writes that if you are writing a coronavirus email, you need to remember that messages should be as easy to understand as possible. This means writing in the most accessible way possible, keeping it short and using large font sizes. [...] [more]
cnn.com    

tactics COVID-19 Language and Communication Resource Center

First and foremost, the Covid-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people are looking to the sources they trust for information, reassurance, and effective communication. Brand purpose – and customers’ experiences with a brand – matter more now than ever. The language you use can reinforce trust or erode it. To help navigate the days, weeks and months ahead, we’re providing these resources [...] [more]
persado.com    Copywriting

discussion Sales CRM Pipedrive acquires Mailigen, provider of email marketing automation

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...] [more]
pipedrive.com    ESP

discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...] [more]
themarkup.org    Study, Deliverability

discussion 25 Product Launch Announcement Email Examples (From Real Brands) [GFX]

Get inspired for your product launch email campaign by these 25 email design examples. Come up with the product launch or new features announcement email design following the latest best practices. [...] [more]
chamaileon.io    Gallery

discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...] [more]
niemanlab.org    Marketing, Deliverability

discussion Just Say No to A/B Testing

Don’t get me wrong, testing is important in email. We do quite a bit of it ourselves! But over the past few years, I’ve encountered many marketing teams that treat A/B testing like another box to check rather than implementing tests in a way that brings real gains. Many teams test on audiences too small to achieve statistically significant results. Other times the goal of the test is not clear. [...] [more]
theseventhsense.com    Test
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