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antispam New sophisticated email-based attack from NOBELIUM

Microsoft Threat Intelligence Center (MSTIC) has uncovered a wide-scale malicious email campaign operated by NOBELIUM, the threat actor behind the attacks against SolarWinds, the SUNBURST backdoor, TEARDROP malware, GoldMax malware, and other related components. The campaign, initially observed and tracked by Microsoft since January 2021, evolved over a series of waves demonstrating significant experimentation. [...] [more]
microsoft.com    Spam

discussion Taxi for Email is joining the SparkPost family

?Today is an exciting day for Taxi for Email. For our team, for our customers, and for email teams everywhere?. [...] [more]
taxiforemail.com    ESP

discussion The Creative Brief Gap cartoon

In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. [...] [more]
marketoonist.com    Marketing

law Kein DSGVO-Schadensersatz wegen einer einzigen Werbe-E-Mail

Bekanntlich löst der Versand von werbenden E-Mails ohne eine vorherige Einwilligung einen Unterlassungsanspruch des Empfängers aus. Auch etwaige Anwaltskosten für eine Abmahnung sind normalerweise zu ersetzen. Die DSGVO wirft aber die Frage auf, ob darüber hinaus auch ein weitergehender Schadensersatzanspruch besteht. Immer öfter machen Abmahner auch einen Anspruch aus Art. 82 DSGVO geltend; bisher zu Recht ohne Erfolg. [...] [more]
absolit.de    Law

antispam How to Meet the New T-online.de Email Delivery Requirements

T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. [...] [more]
sendgrid.com    Deliverability

law Bavarian DPA (BayLDA) calls for German company to cease the use of Mailchimp

The "ruling" presented in the "Standard" concerns a remedy procedure concluded without formal supervisory measures regarding a complaint by a data subject, in which the controller (an individual company) that had used Mailchimp had, after our request for comments and detailed information on the consequences of the Schrems II- decision, announced that it had now refrained from using Mailchimp. [...] [more]
europa.eu    ESP, Law

discussion Investigating E-receipts - What's in It for Customers and Brands

Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub answer all these questions and more. [...] [more]
dma.org.uk    Automation

antispam Good-bye, Blocklist Removal Center. Hello, IP and Domain Reputation Checker.

We’ve been making changes to the Blocklist Removal Center (BRC). When it was first released over a decade ago, it did its job; however, in 2021, we wanted to build a tool fit for today's audience that can be developed to deliver further insights. Here’s the first iteration on that journey – The IP and Domain Reputation Checker, https://check.spamhaus.org. [...] [more]
spamhaus.org    Tool, Deliverability

tactics Animated GIFs in Email: Examples & How to Create Them [Guide]

Learn everything you need to know about animated GIFs in email, including: the benefits, examples, how to create them, and email client support. [...] [more]
litmus.com    Tool

tactics Swifter | High Converting Emails with 1-Click Checkout

Over 2 billion emails are sent daily. How to get people to open yours? With Swifter, you can generate high-converting email subject lines and pre-headers, and skyrocket your open rates [...] [more]
swifterhq.com    Subjectline, Tool

discussion Episerver rebrands as Optimizely

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

discussion Marketing Beyond Cookies cartoon

Marketers are bracing for the "Cookiepocalypse" — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022. [more]
marketoonist.com    Marketing

discussion Microsoft is building a new Outlook app for Windows and Mac powered by the web

Microsoft wants to build one Outlook client for Windows and Mac, replacing the existing clients with an app that's powered by web technologies. When ready, this new client will replace the existing Mail & Calendar apps on Windows 10. [...] [more]
windowscentral.com    Design

strategy Email Cohort Retention

I have used and love behavioral analytics tools like Amplitude, Mixpanel, Heap, and Pendo. They’re life-savers if you’re a product manager, marketer, designer, analyst, or engineer focused on [...] [more]
danwolch.com    Intelligence

antispam Update for Composite Blocklist (CBL) Users

As of the first week of 2021, the Composite Blocklist (CBL) is being retired. This data, however, is included in the eXploits Blocklist (XBL). We advise any users currently accessing the CBL through cbl.abuseat.org to reconfigure and query xbl.spamhaus.org. [...] [more]
spamhaus.org    Spam
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