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tactics 3 advanced animated GIF techniques to uplevel your email designs [GFX]

Many email marketers rely on animated GIFs as an easy-to-implement way to add movement to their campaigns. But simply replacing your static image with an animated GIF is just the first step. Want to go even further? Read on for three advanced ideas and creative use cases for animated GIFs that you might not have tried yet. 1. Animated Backgrounds: Combining the power of background imagery and animation [...] [more]
taxiforemail.com    Gallery, Design, Video

tactics Integrierter Microshop: Interactive E-Mail-API von Mayoris

Die Microshop-Funktionalität wird ausschließlich in HTML und CSS umgesetzt. Die Verwendung von JavaScript ist nicht möglich, da dies von den E-Mail-Clients unterdrückt wird. Daher ist die Verwendung einer passiven Logik notwendig. Zum Einsatz kommen hierfür Formularelemente und umfangreiche CSS-Regeln. Da beide nicht durchgehend von allen E-Mail-Clients unterstützt werden, ist die Integration eines zuverlässigen Fallbacks zwingend, insbesondere für Outlook-Nutzer. Die User Experience darf dabei auf [...] [more]
email-marketing-forum.de    Design, Tool

tactics The Ultimate Guide to Animated Background Images

In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
taxiforemail.com    Design

tactics Making sense of Outlook’s rendering engine

In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...] [more]
hteumeuleu.com    Design

tactics Emojis in Email Subject Lines: Advantage or Impediment?

Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. Emojis are small visual representations of an object or a concept. They first started popping up in text messages, but it wasn’t long until they evolved into a set of mainstream and highly recognizable pictographs used across almost every digital channel, including email. [...] [more]
nngroup.com    Subjectline, Study

tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

tactics Predicting the Optimal Date and Time to Send Personalized Marketing Messages to Repeat Buyers [PDF]

The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...] [more]
researchgate.net    Intelligence

tactics Increasing Relevance & Performance Through View Time Optimization (VTO)

VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered. When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server is a [...] [more]
verizonmedia.com    Tool, Sendtime

tactics The Ultimate Guide to Interactive Forms in Email

“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it. [...] [more]
litmus.com    Design

tactics Email in Practice: Animation and Real-Time Content [PDF]

RTC, or Real-Time Content - a jewel in the crown of the modern email marketing campaign strategy, one that helps breathe new life into what was previously a relatively static medium by delivering up-to-the minute live data and moving imagery that adapts depending on anything, from user behaviour and data-sets through to something as simple as the weather outside. [...] [more] 
dma.org.uk    Design, Video

tactics Email Bounces: Must-Know Info for COVID-19

Factor #1: There’s more opportunity for bad actors. Factor #2: Emails are being deactivated due to the rise in unemployment. And, as always, it’s best to consult a deliverability expert before making any large or sweeping decisions that may impact your sender reputation. Here’s our playbook on deliverability during COVID-19—and beyond. [...] [more]
campaignmonitor.com    Deliverability

tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

tactics COVID-19 Language and Communication Resource Center

First and foremost, the Covid-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people are looking to the sources they trust for information, reassurance, and effective communication. Brand purpose – and customers’ experiences with a brand – matter more now than ever. The language you use can reinforce trust or erode it. To help navigate the days, weeks and months ahead, we’re providing these resources [...] [more]
persado.com    Copywriting
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