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stats E-Mail-Marketing-Benchmark 2020 [PDF]

Die Reports desInxmail E-Mail-Marketing-Benchmark 2020 geben Aufschluss über den Mailingversand, Öffnungs-und Klickraten sowie die effektive Klickrate. Zudem untersucht die Studie Merkmale zur Listenhygiene anhand der Bouncerateund vergleicht die Lesegewohnheiten auf Basis der verwendeten E-Mail-Clients. Der Benchmark geht dabei auf Unterschiede der Zielgruppen B2B sowie B2C ein und liefert einen umfassenden Branchenvergleich. Zudem enthält die Studie zahlreiche Tipps für Marketer, um ihre Kampagnen [...] [more] 
inxmail.de    Study

stats mail & Mobile Benchmark Report Q1 2020

Email volume usually slumps in February, only to bounce back in March. But this year, it rose more slowly than it did in the same period in 2019, reflecting the impact of COVID-19, according to Email & Mobile Benchmark Report Q1, a study by Cheetah Digital. Based on an index value of 100, February volume dropped by 5.5% from January in each year, then rose by a lesser degree than the 7% reported in 2019, reflecting metrics The overall click-to-open rate fell to 11.1%, a 5.7% decline from the same [...] [more]
mediapost.com    Study, Trend

stats eco: Digital Marketing Trends 2020 [PDF]

E-Mail-Marketing ist auch in diesem Jahr der Kanal, welcher am Wenigsten von Budgetkürzungen betroffen ist. Nur drei Prozent der Befragten geben an, dieses Jahr weniger in ihre E-Mail-Kommunika-tion investieren zu wollen [...] [more] 
eco.de    Study, Trend

stats BIMI Up, Scotty! A look at Brand Indicators for Message Identification (BIMI) Adoption with R and the Alexa Top 1m

Amazon had stopped updating the Alexa Top 1m sites for a while but it’s been back for quite some time so we can use it to see how many sites in the top 1m have BIMI records. We’ll use the {zdnsr} package (also on GitLab, SourceHut, BitBucket, and GitUgh) to perform a million default._bimi prefix queries and see how many valid BIMI TXT record responses we get. [...] [more]
rud.is    Study

stats E-Mail Studie: Kennzahlen & Clients nach Branchen 2019 [PDF]

Wir liefern Ihnen die aktuelle mailworx Studie zum Jahr 2019 kostenlos direkt in Ihr E-Mail Postfach und somit auch die ideale Grundlage sowie perfekten Vergleichswert für alle, die professionelles Newsletter Marketing betreiben wollen. Neben den klassischen KPIs, wie zum Beispiel die Öffnungs-, Lese- sowie Klickrate, wirft man einen detaillierten Blick auf die Ergebnisse der unterschiedlichen Branchen - getrennt nach B2B und B2C-Sektor. [...] [more] 
mlwrx.com    Study

stats Email Geeks Salary Survey & Open Data

How does your pay stack up? We at the Email Geeks Slack community want you to know if you're being paid fairly and give you the knowledge you need to do something about it if you're not. Fill out the form then find similar responses in the spreadsheet to see how you compare. If you're comfortable, please share the following link with colleagues, friends, and social media to help us increase submissions to improve the data. [...] [more]
airtable.com    Study

stats Research: Do Bounces Reengage over Time? It depends.

Given all of the interest in how senders should react to bounces, two of our data-minded experts set out to find the answers. Covering a data set of nearly 20 billion attempted deliveries, we analyzed the likelihood that a recipient would re-engage with a marketing brand after a bounce was registered to that address. For this analysis, we disregarded transactional messages since those may not have been in the same vein of communication (e.g. password resets versus marketing messages). [...] [more]
messagegears.com    Listhygiene, Study, Deliverability

stats E-Mail-Marketing Benchmarks 2020 [PDF]

95 Prozent der 5000 Top-Unternehmen im deutschsprachigen Raum betreiben aktiv E-Mail-Marketing. Jedoch nutzen nur die wenigsten dieser Unternehmen ihr volles Potenzial auch wirklich aus. Das ergab die bisher größte Benchmarkstudie der Unternehmensberatung absolit. 5017 Unternehmen aus 177 Sektoren wurden auf bis zu 150 Kriterien untersucht. [more] 
absolit.de    Study

stats Consumer Email Tracker 2020 [PDF]

This year’s report reinforces email’s continued position as the core channel around which a customer engagement programme should be built. It remains the preferred channel for consumers across the full customer journey from pre- to post-purchase and for customer service enquiries.This is in spite of findings from the DMA’s ‘Customer Engagement: Acquisition and the Consumer Mindset’ report, which found that social media had overtaken email for the first time among customers aged 18- to 24-years-old. [...] [more] 
pure360.com    Study

stats Email Marketing Benchmarks for 2020: By Day, Industry

Read the latest email marketing stats. See email marketing benchmarks like open rate by industry and day using data from 30 billion emails sent in 2019. [...] [more]
campaignmonitor.com    Study

stats The Essential Email Collection [PDF]

The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...] [more] 
validity.com    Study, Deliverability

stats 2019 Email Benchmark and Engagement Study

Email benchmark and engagement study developed with sender data as well as a recipient study to see where, how, and why email is engaged with. An interesting note is that the Click-to-Open Rate continued to drop for the fourth year in a row. We believe that this demonstrates that recipients are increasingly selective about what messages they’ll interact with. While many recipients will open their emails, they’re not going to click on just any link within an email. [...] [more]
sendgrid.com    Clickrate, Openingrate, Study

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

stats Global Deliverability Benchmark 2019 [PDF]

We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...] [more] 
250ok.com    Study, Deliverability

stats Holiday Email Subject Line Tips

Use the tips below for last minute tweaks to your holiday email pushes, and stay tuned for more insights to come on Cyber Monday subject line data. 1. The shorter, the better for your subject line length. We found that brands using shorter subject lines on their email campaigns performed better than those using lengthy ones. [...] [more]
sailthru.com    Subjectline, Study
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