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discussion The Litmus Live Events That Got Us Through 2020 [VID]

Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020. Although it wasn’t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. [...] [more]
litmus.com    Design

discussion Marketing Automation Trends [VID]

Diese Trends dürfen in keinem Marketingplan fehlen! [more]
rdir.de    Automation

discussion Marketing Malpractice: The Cause and the Cure

Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...] [more]
hbr.org    Marketing

discussion Webinar | Spamhaus Know How - Blocklist Basics [VID]

Join the Spamhaus Know How DNS Blocklist basics webinar, to start at the very beginning of the DNS blocklist journey. [more]
spamhaus.com    Deliverability

 discussion E-Mail-Award 2020 – Die Gewinner

2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...] [more]
email-marketing-forum.de    Event, Marketing

discussion Email marketing trends 2021 - 5 trends to watch

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
smartinsights.com    Trend

discussion CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
businesswire.com    ESP

discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend

discussion Sendgrid Under Siege from Hacked Accounts

Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...] [more]
krebsonsecurity.com    ESP, Spam

discussion Litmus Live Week 2020: Day 5 Highlights

What happened on day 5 of Litmus Live Week 2020? Check out our top takeaways from sessions on email deliverability, personalizing with AMPscript, and more. [more]
litmus.com    Deliverability

discussion Developer preview of AMP for email in Outlook.com - no longer supported

oday we are announcing that, based on the results and feedback we received, the developer preview of AMP for Email will end on October 1st. After that date, AMP for Email will be turned off in Outlook.com. Emails that used AMP will instead render using regular HTML; there is nothing extra email senders need to do for this fallback to work automatically. If email senders want to send dynamic emails to Outlook users, we encourage you to leverage Actionable Messages instead. [...] [more]
microsoft.com    Trend

discussion had White outlines email industry work trends and provides perspective on what to prioritize. [VID]

Expect your job to continue to change. It’s requiring more time to optimize the experience for everyone. The fragmented ESP landscape is becoming more competitive. ESPs rarely meet all your needs, and you shouldn’t expect them to. Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers. Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]
reallygoodemails.com    

discussion Trending in Email Design: Photography

As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
litmus.com    Design, Trend

discussion Neue Trends im E-Mail-Marketing

Der Shutdown-Peak der Öffnungsraten hat Unternehmen die Augen für die Kundenkommunikation via E-Mail geöffnet. Aber es gibt noch ein paar mehr interessante Trends. Die weltweit führenden E-Mail-Marketer haben sie beim Email Innovation Summit verraten und einiges ist neu. [...] [more]
absolit.de    Trend

discussion Microsoft Inbox Tabs for Outlook/Hotmail: Coming Soon?

Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...] [more]
iterable.com    Marketing, Deliverability
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