Expect your job to continue to change.
It’s requiring more time to optimize the experience for everyone.
The fragmented ESP landscape is becoming more competitive.
ESPs rarely meet all your needs, and you shouldn’t expect them to.
Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers.
Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]
As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
Der Shutdown-Peak der Öffnungsraten hat Unternehmen die Augen für die Kundenkommunikation via E-Mail geöffnet. Aber es gibt noch ein paar mehr interessante Trends. Die weltweit führenden E-Mail-Marketer haben sie beim Email Innovation Summit verraten und einiges ist neu. [...] [more]
Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...] [more]
Data protection enforcement has been put on hold in the UK, with the Information Commissioner’s Office (ICO) telling complainants their cases won’t be investigated during lockdown. In April, the ICO said it would focus on the most serious cases during the pandemic and consider the impact of the wider situation on companies under investigation, but called for organisations to continue to report breaches as it was still operating. But in reality, observers claim, it has almost completely stopped [...] [more]
Our permissioned email data panel, which includes coverage at Gmail and GSuite, allows us to peek into performance there to get through the myths with actual performance data. The first thing we should look at is typical engagement performance by tab. [...] [more]
What tools does Litmus use to share email performance across the team (and beyond)? What tools would you suggest? Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. [...] [more]
Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...] [more]
The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
Todd Rogers writes that if you are writing a coronavirus email, you need to remember that messages should be as easy to understand as possible. This means writing in the most accessible way possible, keeping it short and using large font sizes. [...] [more]
CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...] [more]
Künftig können sich Kunden per E-Mail über Briefe benachrichtigen lassen, die sich noch im Zustellnetz der Deutschen Post befinden und wenig später vom Postzusteller in den Hausbriefkasten eingeworfen werden. Dazu kooperiert die Deutsche Post mit den E-Mail-Anbietern Web.de und GMX. [...] [more]
Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...] [more]
Get inspired for your product launch email campaign by these 25 email design examples. Come up with the product launch or new features announcement email design following the latest best practices. [...] [more]
Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...] [more]