Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



discussion Validating Email Addresses With Machine Learning

Our Data Science team used a neural network model to classify invalid and valid emails. They applied a convolutional neural network (CNN) and recurrent neural network (RNN) layers to capture and remember patterns in the email address. CNNs are traditionally used in image processing, but were used here to create n-gram data of character sequences which are fed to an RNN. The RNN is able to learn the patterns of these character sequences which it uses to distinguish valid email addresses from invalid [...] [more]
sendgrid.com    Intelligence

discussion Does anyone know how long Gmail caches images?

As far as I know they are caching the images forever. What you can do though, is try adjusting the header of your mailing to force google not to cache the images. [...] [more]
reddit.com    Customization

discussion How not to get people to open your emails

The TechCrunch article this references has one major, fundamental flaw: it doesn’t understand what open rates are. In saying that every sender can get a 100% open rate, it fails to take into account just how inaccurate a metric open rate is. [...] [more]
emailgeekscommunity.com    Openingrate

discussion Al Iverson’s Spam Resource: What about AOL?

If you're wondering if AOL still exists as a separate entity, the answer is no. AOL as a standalone ISP is no more. What was AOL is now part of Verizon Media Group, which for a time was called Oath. AOL, Yahoo and Verizon are all one mailbox provider, from a sender's perspective. The Yahoo CFL (Complaint Feedback Loop) aka FBL covers all of the legacy ISP domains that made up these separate providers. That includes aol.com, yahoo.com, verizon.net, and various other domains. You can find my best [...] [more]
spamresource.com    Deliverability

discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

discussion Langzeit-Effekte im E-Mail-Marketing: Überblick und Optimierungsansätze

Das Internet hat zu einer beispiellosen Beschleunigung der kommunikativen und kommerziellen Prozesse geführt. Real-Time oder Near-Time sind der neue Standard. Trotzdem lohnt sich ein Blick auf die langsameren, unauffälligeren Effekte und Trends, denn auch in diese haben eine nicht zu unterschätzende Dynamik mit erheblichen Chancen für E-Mail-Versender. Die wichtigsten Effekte im Kurzüberblick: [...] [more]
marketing-boerse.de    Trend

discussion Think Like An Email Geek at Smashing Conf 2019 [VID]

I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...] [more]
youtube.com    Design

discussion 6 Ways that Subject Line Writing Has Changed

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...] [more]
oracle.com    Subjectline

discussion Using Animated GIFs In Email [GFX]

GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in[...] [more]
emailmonks.com    Gallery

discussion How to Bring Your Gmail Promotion Annotations To Life

Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions tab, or through their latest feature, Email Annotations. [...] [more]
oracle.com    Subjectline, Design, Marketing

discussion What all the stuff in email headers means—and how to sniff out spoofing

I pretty frequently get requests for help from someone who has been impersonated—or whose child has been impersonated—via email. Even when you know how to "view headers" or "view source" in your email client, the spew of diagnostic wharrgarbl can be pretty overwhelming if you don't know what you're looking at. Today, we're going to step through a real-world set of (anonymized) email headers and describe the process of figuring out what's what. [...] [more]
arstechnica.com    

discussion Warum dauert die Newsletter-Abmeldung manchmal so lange? Hier ist die unglaubliche Antwort

Fehlende Schnittstellen, umfassende Datenschutzbestimmungen oder langwierige Freigabeprozesse: E-Mail-Marketing kann schon einmal an den Nerven zehren. Vielleicht ist es in solchen Momenten hilfreich zu wissen, dass es noch wesentlich schlimmer geht: Joe Pettersson beschreibt in einem Thread auf Twitter, wie eine Bank in Großbritannien den Abmeldeprozess im E-Mail-Marketing aufgebaut hat. Die Geschichte beantwortet endlich auch die Frage, warum die Newsletter-Abmeldung bei einigen Unternehmen auch im [...] [more]
emailmarketingblog.de    Unsubscribe

discussion HubSpot is now giving away free CRM + Email

In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...] [more]
hubspot.com    ESP

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

discussion Both Hansel and the new Really Good Emails are so hot right now

2014. It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the internet and we all love “good.” Since the beginning, RGE [...] [more]
reallygoodemails.com    Marketing
Page 1 | older