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discussion Microsoft brings Inbox Tabs to Outlook on the web

Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...] [more]
deliverycounts.com    Marketing, Deliverability

discussion Coronavirus Has Opened the Corporate Email Floodgates

The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
nytimes.com    Event, Marketing

discussion Why no one is reading your coronavirus emails

Todd Rogers writes that if you are writing a coronavirus email, you need to remember that messages should be as easy to understand as possible. This means writing in the most accessible way possible, keeping it short and using large font sizes. [...] [more]
cnn.com    

discussion Sales CRM Pipedrive acquires Mailigen, provider of email marketing automation

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...] [more]
pipedrive.com    ESP

discussion Deutsche Post kündigt Briefe per Mail an

Künftig können sich Kunden per E-Mail über Briefe benachrichtigen lassen, die sich noch im Zustellnetz der Deutschen Post befinden und wenig später vom Postzusteller in den Hausbriefkasten eingeworfen werden. Dazu kooperiert die Deutsche Post mit den E-Mail-Anbietern Web.de und GMX. [...] [more]
onetoone.de    Multichannel

discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...] [more]
themarkup.org    Study, Deliverability

discussion 25 Product Launch Announcement Email Examples (From Real Brands) [GFX]

Get inspired for your product launch email campaign by these 25 email design examples. Come up with the product launch or new features announcement email design following the latest best practices. [...] [more]
chamaileon.io    Gallery

discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...] [more]
niemanlab.org    Marketing, Deliverability

discussion Just Say No to A/B Testing

Don’t get me wrong, testing is important in email. We do quite a bit of it ourselves! But over the past few years, I’ve encountered many marketing teams that treat A/B testing like another box to check rather than implementing tests in a way that brings real gains. Many teams test on audiences too small to achieve statistically significant results. Other times the goal of the test is not clear. [...] [more]
theseventhsense.com    Test

discussion E-commerce personalization in the Nordics [PDF]

E-commerce Personalisation in the Nordics is partly based on four consecutive surveys conducted between February 2019 to March 2019 in Denmark, Finland, Norway, and Sweden by YouGov. The aggregated survey consists of quantitative interviews with subjects over the age of 18 with a national representation of gender, age, and region. The total amount of respondents is 4063, with 1039 in Sweden, 1013 in Denmark, 1010 in Norway and 1001 in Finland [...] [more] 
anpdm.com    Customization, Marketing

discussion Validity to Acquire 250ok

When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...] [more]
spamresource.com    ESP, Trend

discussion Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...] [more]
businesswire.com    ESP, Trend

discussion Email Deliverability and Performance Feeds

Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability

discussion Email Marketing Trends for 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators. [...] [more]
oracle.com    Trend

discussion Onboarding Email Newsletters: Best Practices and Examples [GFX]

The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, or make a multifunctional website with helpful information, then chances are you will need one or two for creating a good user experience as well as running a successful email marketing strategy. [...] [more]
designmodo.com    Automation, Clickrate
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