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discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

antispam DANE as Basis for Secure Data Transmission of Emails [PDF]

The protection of your customer data is not only of the highest priority for you, but also for the email service provider that is sending on your behalf. Article 33 of the European General Data Protection Regulation (GDPR) stipulates what happens in the case of abreach involving personal data: In this case, the data controller (here, the companydoing the marketing) must inform the data subjects (customers whose data has been breached) [...] [more] 
certified-senders.org    Marketing

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

law Transactional email, or newsletter? [PDF]

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a particular impact on the legal requirements to be observed for sending. The strict legal requirements for email marketing1apply not only to classic advertising mails in which certain products are explicitly advertised, but also to the sending of newsletters. [...] [more] 
certified-senders.org    Law

stats Dialogmarketing-Monitor 2019 [PDF]

Deutscher Werbemarkt schrumpft um 3 % auf 40,4 Mrd. €; Klassikmarkt verliert mit 0,9 Mrd. € (rund 4 %), Dialogmarketing mit 0,3 Mrd. € (2 %); Fast alle Medien verzeichnen Verluste: Anzeigenwerbung verliert 0,4 Mrd. € (?4 %), Werbesendungen 0,5 Mrd. € (?7%); Alleiniger Gewinner ist mit einem Wachstum von 4% um 0,4 Mrd. € das Onlinemarketing [...] [more] 
cloudinary.com    Study

stats The State of Email Engagement: When, Where, and How People Engage with Email [PDF]

Set on a mission to find out how the average subscriber engages with email, we analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with Litmus Email Analytics to understand what email clients subscribers use, when they are most likely to open email, how long they engage with email messages, whether they forward emails, and more. [...] [more]
litmus.com    Study

stats Newsletter-Nutzung im DACH-Raum [PDF]

Der erste Eindruck zählt: Mit einer eindeutigen und komplett lesbaren Betreffzeile kann beim ersten Eindruck gepunktet werden. Mit der Anrede mit „Sie“ ist man auf der sicheren Seite: ca. 40% der Newsletter-Leser in Deutschland und Österreich sprechen sich für „Sie“ aus („Du“: ca. 15%), bei den Schweizern sind es 30%. Angebote und Produktneuheiten wecken Interesse: Sonderangebote und Rabatte sowie Informationen über neue Produkte und Angebote sind die interessantesten Newsletter-Inhalte. [...] [more] 
united-internet-media.de    Study

stats 2019 State of Email - May 2019 Update [PDF]

Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2019, and learn how they affect your email program. Now with up-to-date insights on AMP for Email, updates on GIF support in Outlook, and industry news from the first few months of 2019. [...] [more]
litmus.com    Study

stats The Relevancy Group's annual ESP Buyer's Guide [PDF]

The report combines data from a February 2019executive survey of 406email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive surveyclients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is [...] [more] 
messagegears.com    ESP, Study

stats E-Mail-Marketing-Benchmarkstudie: Nur 22 % der untersuchten E-Mails mit Personalisierung [PDF]

Um aufzufallen und eine möglichst hohe Relevanz für Empfänger zu erzeugen, empfiehlt es sich, Betreffzeilen zu personalisieren. Im Test war dies allerdings nur bei 22 Prozent der untersuchten Mailings der Fall. Dabei liegt die durchschnittliche Öffnungsrate personalisierter Betreffzeilen im Branchendurchschnitt 22 Prozent höher als die nicht personalisierten Mailings. Im Reisesegment performen persönliche Betreffzeilen sogar um 47 Prozent besser. Hingegen zeigten Betreffzeilen mit Symbolen in keiner [...] [more] 
episerver.de    Study

discussion LiveClicker's Guide to Real-Time Email Personalization [PDF]

As a marketer today, you need to do all you can to create highly personalized, engaging, impactful email experiences for your customers and prospects. But how to cut through the inbox clutter and deliver exactly the right content at precisely the right time? The answer lies in real-time email personalization, and the good news is that it doesn’t have to be complex. [...] [more] 
liveclicker.com    Gallery

antispam M3AAWG Position on Selling Email Address Lists [PDF]

The practice of selling, buying or sending to lists of purchased email addresses – whether business to business (B2B), business to consumers (B2C) or other categories, is in direct violation of M3AAWG core values. There are many reasons why buying and selling of email address lists is an abusive practice. It leads to a high volume of non-permission based email and creates a drain on corporate resources. [...] [more] 
m3aawg.org    Listbuilding, Spam

discussion Top Performing Emails & Key Trends, Q1 2019 edition [PDF]

A look at eight emails that significantly exceeded Sailthru's cross-customer benchmarks and the trends you should be thinking about applying to your own program. The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills.For email marketers, the latter likely involves increasing clicks and [...] [more] 
sailthru.com    Gallery

discussion DoiChain - “Double-Opt-In“ System on the Blockchain [PDF]

This primarily technical document is mainly intended to be understood by blockchain developers. Several chapters are also readable for a non-technical audience. E.g. 2) Summary 3) Background & Motivation and others. Also visit https://www.doichain.org/en/#about . [more] 
github.com    Law, Spam

stats Epsilon's Q3 2018 email trends & benchmarks [PDF]

With quarterly aggregated data from over 15 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails. The current report, for Q3 2018, highlights: Performance metrics for both BAU and triggered emails; Breakdowns by vertical and message type; Analysis of trends spotted over the past two years; [...] [more]
hubspot.net    Study
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