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discussion E-Mail-Marketing 2019: 19 Impulse für ambitionierte Marketer

Wie werden Sie in Ihrem Unternehmen das E-Mail Marketing 2019 strategisch und operativ weiterentwickeln? 19 Denkanstöße für Ihre Planung – von der Strategie bis zur operativen Umsetzung. [...] [more]
emailmarketingblog.de    Trend

discussion Top 8 Email Design Trends To Follow In 2019

Looking to reinvent your email designs? Here are the top 8 email design trends that you should consider to follow to get the most out of your marketing campaign. In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other marketing channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered [...] [more]
emailmonks.com    Trend

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

discussion 3 Email Marketing Trends to use in 2019

If you are sticking to your same old playbook of years past, you are missing out on the opportunity to create lasting relationships with subscribers. Try these 3 new trends to stand out in that crowded inbox in 2019! [...] [more]
sendgrid.com    Trend

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

stats Forrester: You’ve Still Got Mail

It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL and Yahoo recently shuttered their once popular instant messenger services, as mobile messaging, social networking, photo sharing, and video chat have risen to prominence. You’ve Got Mail has [...] [more]
medium.com    Study, Trend

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion Marketing Predictions [cartoon]

This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the marketing herd, chasing the same tactics as everyone else. [...] [more]
marketoonist.com    Trend

stats 2018 Email Client Market Share Trends

The results are in! I've analyzed over 11 billion email opens from 2018 to break down the latest email client market share trends you need to know. Here's how the top 10 for the year shook out: Apple and Gmail remain dominant. Combined, Apple and Gmail hold 4 of the top 5 email clients with 75% of the total market share. This is the most top heavy the email client market share has ever been. In fact, since recording email opens from 2013, this is the first time that *only* 2 email clients have [...] [more]
kevinmandeville.com    Study, Trend

discussion The Future of email marketing 2019

Our Annual review of all email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing automation. [...] [more]
emailmonday.com    Automation, Trend

discussion Email marketing trends to expect in 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to increase – it’s become an annual [...] [more]
marketingland.com    Trend

 discussion How Alexa Reads Your Emails

Alexa can now read, reply, archive, or delete your emails. It only reads text in HTML emails (ignoring images and HTML attributes). Alexa is yet another strong reason to build semantic, accessible emails. [...] [more]
kevinmandeville.com    Trend

discussion Upland Software Acquires Adestra

Upland Software, a leader in cloud-based Enterprise Work Management software, acquired Adestra, a leading provider of enterprise-grade email marketing, transaction and automation software. Adestra’s cloud-based platform brings email, marketing automation, customer data and analytics into a powerful and easy-to-use cloud solution that enables enterprises to personalize customer communications, and design and automate multi-faceted campaigns in an intuitive visual environment. [...] [more]
uplandsoftware.com    Marketing, Trend

tactics What's on the Horizon for Outlook.com

If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. With all of the work going into Outlook, email marketers are left with one question: What’s next? Here’s what you can look forward to from Microsoft. [...] [more]
litmus.com    Design, Trend

discussion Email: Past, present and future

Design for mobile as standard. We would like to see the term ‘mobile email’ used less frequently, all email designs should be fit for mobile as standard. An increase in personalised tactics within email. We expect to see a lot more brands creatively use data to retain customers, a great example is Spotify – ‘Your year in review’. This is a creative way to showcase the data that has been collected, using it to personalise email communication, making content more relevant and bringing email to the fore [...] [more]
emaildesignreview.com    Trend
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