Gerade in der nonverbalen Kommunikation ist es schwierig, Emotionen zu transportieren. So kann ein Satz schnell falsch verstanden werden. Eine ironische Anspielung wird dann z.B. irrtümlich als Beleidigung oder Vorwurf empfunden. Der Einsatz von Emojis lässt die eigentliche Intention hinter dem Geschriebenen klarer erkennen. Denn, wenn hinter einem Text ein Zwinker-Smiley steht, wird schnell klar, dass dieser nicht ganz so ernst gemeint ist. In unserem Beitrag finden Sie deshalb einige Beispiele, wie [...]
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agnitas.de 
Subjectline
Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns. [...]
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persado.com 
Subjectline, Study, Sendtime
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...]
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marketingcharts.com
Study, Subjectline
What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...]
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sendgrid.com
Listbuilding, Subjectline, Clickrate
Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...]
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mediapost.com
Subjectline, Openingrate, Study
In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...]
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medium.com
Subjectline
Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...]
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myemma.com
Subjectline
To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...]
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acm.org
Subjectline, Copywriting, Study, Test
We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...]
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mailjet.com
Subjectline, Study
moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...]
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leanplum.com
Subjectline, Multichannel, Study
Es lohnt sich, ein bisschen Energie in das Texten einer sexy Betreffzeile zu stecken. Sie ist ausschlaggebend dafür, dass die E-Mail überhaupt geöffnet wird. Neben einem vertrauenswürdigen Absender und dauerhaft relevantem Newsletter-Content ist die Betreffzeile der wichtigste Faktor für das Öffnen von E-Mails. Es gibt viele gute Studien zu dem Thema. Hier die wichtigsten Ergebnisse und Tipps: [...]
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postina.net
Subjectline
Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...]
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alistapart.com
Subjectline
In diesem Whitepaper geht es um den ? Zusammenhang zwischen der Personalisierung und Länge eines Betreffs und der Öffnungsrate eines Mailings. ? Wie wirkt sich das Verwenden des Vornamens im Betreff auf die Öffnungsrate aus? Und welche Betrefflänge erzielt durchschnittlich die meisten Öffnungen? Erfahren Sie mehr in unserer Analyse. Zusätzlich bekommen Sie je ? 31 kreative Beispiel-Betreffzeilen für 28 Branchen, ? die Ihnen im Alltag als Inspiration dienen sollten. Erleichtern Sie sich so Ihre [...]
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newsletter2go.de
Subjectline, Study
Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How can you have an open rate higher than 100? I have yet to achieve the mythical, 100+ percent open rate (my best is a unique open rate of 82%), but it is possible to do. If you’re tracking total opens instead of unique opens, if a ton of people open your email multiple times and forward it to their friends…you can record an open rate above 100%. [...]
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activecampaign.com
Subjectline
To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...]
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marketingsherpa.com
Subjectline, Copywriting
EPiCβ - Rene's daily Email PiCks
