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discussion Slack update adds features including messaging people on email

The new update will allow Slack customers to connect with other users, even if they don't use the app itself. Users can send a Slack message straight to someone's email. The recipient can then join the Slack conversation, or reply via email. The ability to send Slack messages to email is available now, and the ability to reply via email to Slack will roll out down the line. "For the first time, we're bringing together people who are in a real time collaboration hub and good old-fashioned email [...] [more]
businessinsider.de    Multichannel

discussion Time To Expand the Role of Email Marketing

Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved much. So it had me thinking, is it time for email marketing to think bigger, to expand its scope and purview? To expand the thinking or perhaps repositioning of email marketing? [...] [more]
onlyinfluencers.com    Marketing, Multichannel

discussion Gartner Magic Quadrant for Multichannel Marketing Hubs 2019

Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...] [more]
gartner.com    ESP, Multichannel, Study

mobile Improving the Customer Experience with Deep Linking

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, [...] [more]
messagegears.com    Mobile, Multichannel

tactics Five Mistakes in Designing Mobile Push Notifications

Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. [...] [more]
nngroup.com    Multichannel

stats Marketer email tracker 2018 [PDF]

Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...] [more] 
dotmailer.com    Intelligence, Multichannel, Study

discussion Deep Neural Net with Attention for Multi-channel Multi-touch Attribution [PDF]

In this paper, we propose a data-driven multi-touch attribution and conversion prediction model denoted as deep neural net with attention for multi-touch attribution (DNAMTA) that outperforms other approaches in terms of both conversion prediction and attribution analysis. [...] [more] 
arxiv.org    Intelligence, Multichannel

strategy How Direct Mail Automation Can Ease Your GDPR Transition

To be in compliance with the GDPR, direct marketing must meet one of several standards, including consent and legitimate interest. But how can you use marketing automation and direct mail to do so? With direct mail opt-in from your customers and prospects, you can ensure you are aligning with the legitimate interest standard. [...] [more]
marketo.com    Multichannel

stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study

stats 2018 Marketing Benchmark Report - Email and Mobile Metrics for Smarter Marketing [PDF]

This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and click- through rates for mobile push messages. [...] [more] 
ibm.com    Clickrate, Multichannel, Openingrate, Study, Trend

tactics The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

If you’re thinking about cutting the cord on a cable TV subscription, would you Google the pros and cons? Post on Facebook? Call your parents? …Text The Skimm? If you’re one of their 7 million newsletter subscribers, you just might. On Wednesday, The Skimm pulled the curtain off a 1:1, Q&A texting service — no bots, just humans for now — to help its paid app subscribers contextualize the news of the day in their own lives. “Our product strategy is based on finding questions that [...] [more]
niemanlab.org    Multichannel

stats Practicology & Google Omnichannel CX Review 2018 [PDF]

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets. [...] [more]
practicology.com    Multichannel, Study

stats Retail customer experience benchmarking - Best practices & best-in-class retailers

For our omni-channel customer experience benchmarking project we put together a list of principles across a range of categories such as store details, personalisation, customer service and cross-promotion. In this article, we share some of the best-in-class examples from each category of customer experience principle. [...] [more]
thinkwithgoogle.com    Multichannel, Study

tactics Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...] [more]
windsorcircle.com    Intelligence, Multichannel, Webanalytics

stats CMC Dialogpost Studie 2017

In der Studie wurde im siebenwöchigen Aktionszeitraum die durchschnittliche Conversion Rate beim Versand von Print-Mailings an Bestandskunden ermittelt, um die Performance zu evaluieren. Das Ergebnis: 50000 eingegangene Bestellungen und eine durchschnittliche Conversion Rate von 3,9 Prozent. "Ein Spitzenwert im E-Commerce", verkündet die Deutsche Post. An der Studie teilgenommen haben 50 Online-Shops, darunter Lieferando, Maxdome und Mymuesli. Alle Teilnehmer haben bis dato kaum klassische Mailings [...] [more]
collaborativemarketingclub.com    ESP, Multichannel, Study
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