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tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

discussion 2019 eec awards

Want tips for this year’s awards season? Check out our recent Award winners’ webinar: Taking Advantage of the Promise of Interactive Emails or view the PowerPoint presented by 2018 eec award winners – Chad S. White and Alice Li – and eec Award Subcommittee Leaders Shanon Strahl and Mark Talley. The Email Experience Council is accepting nominations for individuals who represent the best and brightest in the email marketing industry. Nominating your email marketing hero is free and easy. The eec will [...] [more]
emailexperience.org    Event, Marketing

discussion newslettersguide.org: A 201 guide for everyone

The Shorenstein Center, Lenfest Institute, and digital consultancy/email gurus Yellow Brim teamed up to develop NewsletterGuide.org, a collection of questions to ask before building (or rebuilding) a newsletter, including these from Tim Grieve: Who’s your audience? How will you serve that audience? Why do we care about that audience? No, really, what’s the payoff? Who will write the newsletter? Who will do the design/development/production work required, and how will we pay for it? How will you promo [...] [more]
newsletterguide.org    Marketing

discussion By People for People, and Why It's Time to Say Bye to "Subscribers"

Maybe you’re a business owner. An innovator. An entrepreneur. Maybe you’re a mother. Or a father. Or a brother, or a sister. A best friend or compadre. A curious learner. An animal lover. Eater of tacos. A kind soul and a compassionate heart. Whatever you are, you’re a living, breathing, feeling person. Odds are slim that you—yes, any of you people out there—would ever slip “subscriber” [...] [more]
drip.com    Marketing

tactics A quick and dirty guide to winning with Gmail ads

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s a fairly easy way to do this: Gmail ads. Now, I’m not trying to say that Gmail ads are as effective as your standard opt-in email marketing campaign. They’re not. But, if you want/need [...] [more]
searchengineland.com    Marketing

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

tactics The Economics of Running a Curated Newsletter

1 year ago I started publishing Influence Weekly: A curated newsletter for Influencer Marketing. Each week I include interesting articles, interviews, and news from around the influencer marketing [...] [more]
medium.com    Marketing

stats 5th Salesforce State of Marketing Report [PDF]

Released today, the fifth edition of the State of Marketing report shows how all that change is more relevant than ever. Based on a survey of more than 4,100 marketing leaders across the globe, the report is chock-full of valuable insights for marketers seeking a window into the strategic priorities, challenges, and technologies that are transforming their profession. [...] [more] 
sfdcstatic.com    Marketing, Study

 discussion Our Favorite Talks from Litmus Live 2018 [VID]

Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...] [more]
litmus.com    Event, Marketing

discussion Do We Really Want Alexa Reading Our Emails?

Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...] [more]
mediapost.com    Marketing

strategy Design Systems for email: bringing order to the chaos

Design systems for the web have become popular as companies realized the need to strengthen the design of their products to compete. But what exactly is a design system and could one work for email [...] [more]
uxdesign.cc    Marketing

discussion What email marketers should know about Alexa's latest feature

On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling location-based reminders and routines (tied to the smartphone Alexa app) and other incremental local search improvements. However the email capabilities are the most compelling of the announcements. [...] [more]
marketingland.com    Marketing

discussion How to Develop a Profitable Customer Marketing Strategy That Transforms Your Business [VID]

A customer-first approach and a customer data platform are vital to customer strategy success. In this webinar we discuss how to utilize a customer data platform's single-customer view and data activation to drive relevant, personalized customer experiences across every single touchpoint. [...] [more]
agilone.com    Marketing

discussion Upland Software Acquires Adestra

Upland Software, a leader in cloud-based Enterprise Work Management software, acquired Adestra, a leading provider of enterprise-grade email marketing, transaction and automation software. Adestra’s cloud-based platform brings email, marketing automation, customer data and analytics into a powerful and easy-to-use cloud solution that enables enterprises to personalize customer communications, and design and automate multi-faceted campaigns in an intuitive visual environment. [...] [more]
uplandsoftware.com    Marketing, Trend

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool
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