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tactics Öffnungsrate: Der persönliche Absender macht´s

Für einen Kunden versenden wir einen internationalen B2B-Quartalsnewsletter. Im Deutschen werden dabei die kaufstärkeren A/B-Kunden von Ihrem jeweiligen Außendienstpartner angesprochen. Bei den weniger umsatzstarken C/D-Kunden ist die Firma der Absender. Der Newsletter ist ansonsten identisch. Seit zwei Jahren beobachten wir eine deutliche Diskrepanz von 6-10% uniquer Öffnungsrate bei jedem Versand. Im letzten Newsletter waren es gute neun Prozentpunkte. [...] [more]
absolit.de    From, Study, Test

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

discussion Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank [...] [more]
prnewswire.com    From, Deliverability

tactics Upping your Email Game with BIMI

Every year for just a couple of days, I listen to some of the best minds in email share their experiences, guidance, and grievances over the email industry at the Email Innovations Summit in Las Vegas. Topics range from selecting your next email [...] [more]
onlyinfluencers.com    From

tactics Logos in Email - Another Way to Stop Spoofing

Interesting as BIMI is, Microsoft does not participate in the BIMI initiative. Instead, they have their own approach called “brand cards,” which serve much the same purpose without using DNS. Instead, businesses sign up with the Microsoft Business Profile program, which is currently in beta. When a company signed up, they give Microsoft a verified icon that is used by OWA in Office 365 and Outlook.com. As you can see below, the logos for Microsoft and Fitbit show up in OWA, which means that these [...] [more]
office365itpros.com    From

antispam Kurz erklärt: Brand Indicators for Message Identification

Phishing beschäftigt seit Jahren die IT-Branche und die Anwender. Ein Verfahren namens BIMI soll die Lage verbessern, indem authentifizierte Nachrichten ein verifiziertes Logo erhalten. Zum Verifizieren von E-Mail-Absendern gibt es seit Jahren ein ganzes Rahmenwerk. Doch weder „Domain-based Message Authentication, Reporting and Conformance“ noch die zugrunde liegenden Verfahren DomainKeys und Sender Policy Framework (SPF) verhindern Phishing-Versuche, wenn die Täter eigene Domains einrichten, die [...] [more]
heise.de    From, Spam

discussion Yahoo Mail Tests New Brand Safety Standard BIMI

Yahoo Mail will be the first email service provider to test a security standard that allows brand logos to be displayed alongside emails in the inbox list, combining branding with security. The new standard -- Brand Indicators for Message Identification (BIMI) -- was developed by Agari, an eight year-old cybersecurity firm, which worked with Comcast, Google, Microsoft and Oath, the parent of Yahoo Mail. [...] [more]
mediapost.com    From, Marketing

discussion Relevanz macht Marketing glücklich

Tue Gutes und rede darüber. Wer als Unternehmen erfolgreich sein will, braucht neben guten Produkten auch Bekanntheit. Diese kauft sich ein Unternehmen, indem es Werbung schaltet: Paid Media. Besonders schlaue Unternehmen aber setzen auf kostenlose Werbung, indem sie sich ihren guten Ruf „verdienen“: Earned Media. Das Geheimnis lautet „Relevanz“. [...] [more]
email-marketing-forum.de    From, Marketing

tactics Trick für 100 Prozent gesteigerte Öffnungsrate

Wir haben mit einem Marketing Trick die Öffnungsrate unserer E-Mail-Newsletter um 100 Prozent gesteigert. Hier verraten wir, wie das geht. [...] [more]
onlinemarketingrockstars.de    From, Openingrate

tactics New Litmus Subject Line Checker [Paid Feature]

Your from name, subject line, and preview text are your ultimate first impression in the inbox. They encourage your subscribers to open and read your email. Without an open, there are no clicks; without clicks, there are no conversions. For many email campaigns, success depends on that first impression. [...] [more]
litmus.com    From, Subjectline, Tool

tactics Sender Name Best Practices & Pitfalls

You wrecked your brain to come up with the best layout of the email. Whether to use the header image or to simply go with the text heading. What size of call-to-action button is big enough, and which color is the most appealing to the eyes? You are confident that your marketing piece will bring you tons of leads. [...] [more]
leadsparrow.com    From

tactics Say No to No-reply Email Addresses

What if people reply? Using a more welcoming reply-to email address can make it more likely for subscribers to reply to your emails. Understandably, this can be a little bit of a scary prospect. Ask yourself if you have the resources to handle replies from your marketing messages. Resources could mean people, tools, and even budget. ail addresses. [...] [more]
litmus.com    From

discussion Should brands ever use ‘do not reply’ email addresses?

Why no-reply is annoying. A few reasons: It can increase spam reports. It implies a certain arrogance from the sender. We, the brand, can contact you this way, but don’t expect to reply to us on the same channel. It turns email into a one-way communication channel. People are unlikely to add such addresses to their address book. It’s bad for customer service (see below) [...] [more]
clickz.com    From

tactics 5 Inbound Email Processing Use Cases For Your Apps

When people think of email, images of inboxes flooded with unread messages instantly spring to mind. That’s because the focus is always on receiving email—but there’s a lot of power in sending an email too. At SparkPost, we give you the ability to not only send email, whether it be a transactional 1-to-1 message or a message sent to a list of recipients, but also the ability to receive messages you can programmatically take action on. By utilizing inbound email processing, specifically inbound relay [...] [more]
sparkpost.com    From, Marketing

discussion Using Gmail For Email Marketing: Not Such A Good Idea

A few days ago, Loïc Le Meur published a post on the French blog Medium wondering why his newsletter kept being marked as spam in his subscribers’ inboxes. At first glance, he meticulously follows the best practices for sending bulk emails: he uses an opt-in only mailing list, an emailing service and he obviously offers quality content. So, what could possibly be causing his emails to end up in the spam folder? [...] [more]
mailjet.com    From
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