What happened on day 5 of Litmus Live Week 2020? Check out our top takeaways from sessions on email deliverability, personalizing with AMPscript, and more.
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litmus.com 
Deliverability
Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...]
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iterable.com
Marketing, Deliverability
Our permissioned email data panel, which includes coverage at Gmail and GSuite, allows us to peek into performance there to get through the myths with actual performance data. The first thing we should look at is typical engagement performance by tab. [...]
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onlyinfluencers.com
Trend, Deliverability
Factor #1: There’s more opportunity for bad actors. Factor #2: Emails are being deactivated due to the rise in unemployment. And, as always, it’s best to consult a deliverability expert before making any large or sweeping decisions that may impact your sender reputation. Here’s our playbook on deliverability during COVID-19—and beyond. [...]
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campaignmonitor.com
Deliverability
Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...]
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deliverycounts.com
Marketing, Deliverability
Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...]
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themarkup.org
Study, Deliverability
Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...]
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niemanlab.org
Marketing, Deliverability
Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...]
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verizonmedia.com
Intelligence, Openingrate, Deliverability
Let’s work together to move the industry forward, away from tracking pixels and towards more accurate reporting that guarantees user safety and helps you understand your campaign performance even better. At the end of the day we all want the same thing - for our customers to receive the best emails possible! Trusted senders who want to learn more about this program, please head over to our postmaster page. [...]
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verizonmedia.com
Intelligence, Openingrate, Deliverability
Given all of the interest in how senders should react to bounces, two of our data-minded experts set out to find the answers. Covering a data set of nearly 20 billion attempted deliveries, we analyzed the likelihood that a recipient would re-engage with a marketing brand after a bounce was registered to that address. For this analysis, we disregarded transactional messages since those may not have been in the same vein of communication (e.g. password resets versus marketing messages). [...]
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messagegears.com
Listhygiene, Study, Deliverability
This document provides the best common practices related to choosing, setting and using a domain name when sending bulk or transactional emails. Senders, receivers and anti-spam organizations participated in writing and assessing these best practices. The intended audience is primarily senders — both traditional ESPs and other, smaller senders [...]
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m3aawg.org
Deliverability
The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...]
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validity.com
Study, Deliverability
I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. An overlapping circles diagram showing bounce classifications from 3 different ESPs and how they overlap (and don't) with each other and with my classifications of the underlying error. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s [...]
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wordtothewise.com
Deliverability
For a long time one of the “best practices” for links in html content has been to avoid having anything that looks like a URL or hostname in the visible content of the link, as ISP phishing filters are very, very suspicious of links that seem to mislead recipients about where the link goes to. They’re a very common pattern in phishing emails.… [...]
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wordtothewise.com
Deliverability
EPiCβ - Rene's daily Email PiCks
