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stats The 2019 Marketing Automation Statistics Report

Three or more channels leads to better overall performance: we found that marketers using three or more channels in their marketing campaigns earned a 90% higher customer retention rate, and 250% higher engagement and purchase rates. Customers who engage with an omnichannel experience spend 13% more: in an omnichannel experience with three or more channels, customers are likely to spend 13% more than those who experienced just one channel. [...] [more]
omnisend.com    Automation, Study

tactics Browse Abandonment Best Practices, Part 1

Cart abandonment emails are some of the most profitable messages you can send because they are relevant, based on real-time data, and target those already far along the purchase path. However, many marketers fail to consider how consumers actually made it that far to begin with. Think of how many shoppers don’t make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase? [...] [more]
bronto.com    Automation, Conversionrate

tactics Three reasons your follow-up emails are failing

How many times have you sat in front of a blank email, ready to write a follow up but feeling stuck about what to say? I already said everything important in my first message, you might think. How [...] [more]
medium.com    Automation, B2B

discussion Wistia Onboarding Email Breakdown [GFX]

Wistia is a video hosting service targeted at business owners, and they offer a free plan. The emails below were captured over the 30 days after signing up. [...] [more]
medium.com    Automation, Gallery

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

discussion Zoom Onboarding Email Breakdown

Sometimes I break down free trials, other times I just look at “free.” In the case of Zoom, I signed up for their free Basic Plan. Since this isn’t a trial with a set expiration date, I chose to [...] [more]
medium.com    Automation

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

discussion Mailchimp Onboarding Email Breakdown [GFX]

Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 [...] [more]
medium.com    Automation, Gallery

discussion Welcome/Onboarding Emails Optimization Notebook [PDF]

Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...] [more] 
pardot.com    Automation, Gallery

discussion Transactional Email Hall of Fame and Hall of Shame [GFX]

Welcome to the final Email Hall of Fame / Hall of Shame of 2018, highlighting some the best and worst transactional and triggered emails for December. This month's selection features emails from Amazon, Adobe, Capital One, and more. We hope you enjoy them — and learn from them — a [...] [more]
sendwithus.com    Automation, Gallery, Design

tactics Create An Abandoned Cart Strategy (Without Being Pushy)

A cart abandoned email helps you win back customers but pushy mails can result into losing them. Read here how to create a cart abandoned email strategy [...] [more]
emailmonks.com    Automation, Design, Conversionrate

discussion The Future of email marketing 2019

Our Annual review of all email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing automation. [...] [more]
emailmonday.com    Automation, Trend

discussion 7 Digital Marketing Trends for 2019

Marketing automation has swooned the world of digital marketing. But even though it might feel alluring to dive in head first to conquer the advanced flows; it’ll be your detriment. Because in all honesty: We need to get off the hype train. Even though the possibilities of marketing automation are endless, you need to learn how to walk before you leap. In reality, this means that you need to get back the basics and nail your welcome flows. That way, you’ll ensure that you get off to the right start [...] [more]
apsis.com    Automation, Trend
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