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discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

 tactics "Can I email" - support tables for HTML and CSS in emails

I am really happy and pleased to announce that with the help of my colleagues and members of the email geeks community, we’re officially launching caniemail.com. So far, we have more than 50 HTML and CSS features tested across 25 emails clients. And we’ve got a lot more coming up in the following weeks and months. We’re also delighted to present the Email Client Support Scoreboard. For the first time in history, we provide an objective ranking of email [...] [more]
caniemail.com    Design

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test

 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

strategy How we revived our email marketing and increased inbox placement from 45% to 97%

Few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts / studies by people [...] [more]
medium.com    Deliverability

stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime

tactics Öffnungsrate: Der persönliche Absender macht´s

Für einen Kunden versenden wir einen internationalen B2B-Quartalsnewsletter. Im Deutschen werden dabei die kaufstärkeren A/B-Kunden von Ihrem jeweiligen Außendienstpartner angesprochen. Bei den weniger umsatzstarken C/D-Kunden ist die Firma der Absender. Der Newsletter ist ansonsten identisch. Seit zwei Jahren beobachten wir eine deutliche Diskrepanz von 6-10% uniquer Öffnungsrate bei jedem Versand. Im letzten Newsletter waren es gute neun Prozentpunkte. [...] [more]
absolit.de    From, Study, Test

discussion Langzeit-Effekte im E-Mail-Marketing: Überblick und Optimierungsansätze

Das Internet hat zu einer beispiellosen Beschleunigung der kommunikativen und kommerziellen Prozesse geführt. Real-Time oder Near-Time sind der neue Standard. Trotzdem lohnt sich ein Blick auf die langsameren, unauffälligeren Effekte und Trends, denn auch in diese haben eine nicht zu unterschätzende Dynamik mit erheblichen Chancen für E-Mail-Versender. Die wichtigsten Effekte im Kurzüberblick: [...] [more]
marketing-boerse.de    Trend

discussion Think Like An Email Geek at Smashing Conf 2019 [VID]

I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...] [more]
youtube.com    Design

tactics Verteilerwachstum: Mit einem Empfehlungsprogramm in 18 Monaten von 100.000 auf 1,5 Millionen E-Mail-Abos

In einer aktuellen Story auf OMR.com gibt es spannende Einblicke in die Wachstumsstrategie des jungen Medienunternehmens „Morning Brew“, das einen gleichnamigen Newsletter mit aggregierten und kommentierten Wirtschaftsnachrichten veröffentlicht: Dank eines Weiterempfehlungsprogramms ist der Verteiler von 100.000 im Jahr 2017 auf aktuell über 1,5 Millionen E-Mail-Abonnenten angewachsen. LeserInnen, die den Newsletter empfehlen, erhalten je nach Anzahl [...] [more]
emailmarketingblog.de    Listbuilding

 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

stats Your Email Marketing Metrics Are Wrong (And How to Fix Them)

I’m here to tell you that your email marketing metrics (or KPIs) are wrong. Your email opens and clicks are probably inflated by 50% or more. In fact, we’re finding that email marketing key performance indicators (KPIs) are becoming increasingly more unreliable as time goes on, rather than less. However, not all is doom and gloom; there are solutions to help alleviate this issue with email reporting, giving you a better sense of the truth. But be ready for a wake-up call on how well your emails are [...] [more]
medium.com    Marketing

discussion 6 Ways that Subject Line Writing Has Changed

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...] [more]
oracle.com    Subjectline

stats Email Marketing Benchmarks Report Q1-Q2 2019

What’s the average email open rate? How about a good click-through rate? And what are the average email marketing statistics in your industry? You’ll find the answers to these and other questions in the Email Marketing Benchmarks report. [...] [more]
getresponse.com    Study

discussion Using Animated GIFs In Email [GFX]

GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in[...] [more]
emailmonks.com    Gallery
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