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stats 10 Key Findings from IBM’s 2016 Email Benchmark Study

f you want deeper insights into today's email marketing landscape, just check the statistics in IBM Marketing Cloud's “2016 Email Marketing Metrics Benchmark Study,” which examined messages sent by nearly 750 companies and 3,000 brands in 40 countries. Besides helping you benchmark your own email program on key metrics such as open and click rates and unsubscribes, this year's report also presents data you can use to focus your messages more successfully to different audiences and at different times [...] [more]
silverpop.com    Study

 stats 2016 Email Marketing Metrics Benchmark Study [PDF]

To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world; Device usage, holiday trends, transactional emails and [...] [more]
silverpop.com    Study

antispam DMARC: What We’ve Learned It Means Regarding Email Deliverability

Briefly, DMARC is an authentication standard created to bolster anti-phishing programs by addressing some of the shortfalls of DKIM and SPF. By utilizing a short entry in a domain's zone file, it allows senders to specify what actions they wish a mailbox provider to take with unauthenticated email. It enables a sender to request aggregated and anonymized data from ISPs about email that claims to be from their domains, and creates a way for ISPs to supply that data in a standardized format. It does [...] [more]
silverpop.com    Spam, Deliverability

strategy 4 Strategies That Bring Customers Back to Buy Again and Again

Most marketing advice focuses on getting that first purchase from your email subscribers, catalog recipients, mobile shoppers or in-store browsers. However, any retailer will tell you that the first purchase just clears the initial hurdle toward customer loyalty. Bringing your first-time buyers back is a major ecommerce challenge, given how easily shoppers can browse your competitors. You must meet that challenge, however, because repeat customers are generally more profitable and generate higher [...] [more]
silverpop.com    Automation, Segmentation

strategy Silent Email Subscribers: How to Approach Them

Depending on your business, it’s likely your subscribers are sending you a variety of silent messages as they ignore your emails. Here’s a sampling: "I already bought." - These contacts may have purchased from another channel, a competitor or even purchased used. No matter the reason, they aren’t in the market anymore. [...] [more]
silverpop.com    Unsubscribe, Listhygiene

tactics Building the Optimal Transactional Email (Infographic) [GFX]

To help you with the task of optimizing your transactional messages, we created a sample retail/ecommerce transactional email that incorporates best practices on everything from subject line to content to calls to action. Give it a look for some ideas and inspiration, and then revisit your transactional emails to think about how you might enhance these messages [...] [more]
silverpop.com    Automation, Design

stats 2015 Email Benchmark Study: Key Takeaways and Suggested Tactics

If you want to elevate your email marketing program, compare yourself to the best performers in your competitive niche and on the benchmarks that are most important to you. To get you started, check out Loren McDonald’s take on the key findings from this year’s study, why your emails might be underperforming, and what you can do to improve your program. [...] [more]
silverpop.com    Study

 stats 2015 Email Marketing Metrics Benchmark Study [PDF]

Silverpop’s annual report of email marketing benchmarks is back, offering marketers 15-plus open, click-through and list churn metrics to pore over and delivering more visuals and observations than ever. This year’s study turned up a few surprise findings among the statistics generated by nearly 750 companies worldwide: [...] [more]
silverpop.com    Study, Trend

mobile The Apple Watch: 4 Things Marketers Need to Know

t's been a little more than two months since the launch of the Apple Watch. I’ve had mine more than half that time, and I thought I’d share some observations and related marketing takeaways. But first, a disclaimer: Like any new device, platform or channel, the Apple Watch is something you want to be aware of, but not something you want to re-architect your entire marketing strategy around today (unless your primary target audience is Apple Watch owners). [...] [more]
silverpop.com    Subjectline, Copywriting, Design, Mobile, Trend

strategy 4 Ways to Migrate Your Audience to New Channels

There’s little doubt we’re living in an “omni-channel” world, but what does this really mean for your business? For some it means a greater emphasis on tying together existing customer data in a central place. But what happens if you have gaps in this data or you’re starting to communicate with contacts via a new channel? In some cases, your contacts may have grown tired of a certain channel and now prefer one in which you haven’t traditionally communicated. [...] [more]
silverpop.com    Multichannel

tactics Unsubscribe Best Practice Guide [PDF]

The sections that follow will take you behind the scenes of the unsubscribe process. You’ll learn: Why people unsubscribe. How these opt-outs impact your database growth. Do You Have an Unsubscribe Problem? [...] [more]
silverpop.com    Unsubscribe

law CAN-SPAM and Other Global Email Laws and Regulations

Enabling email subscribers to opt out quickly and easily is Job No. 1 for your unsubscribe process, but ensuring that you comply with local and international laws is also critical. (Read my full email unsubscribe series.) In this post, I'll review sections of the U.S. email regulations covering the unsubscribe process and survey similar regulations in Canada, the European Union, the UK, Australia, New Zealand and Japan. (NOTE: You should consult your company’s legal counsel for specific guidelines [...] [more]
silverpop.com    Study

mobile How Email Can Help Increase Mobile App Engagement

A mobile app is like a gym membership. You might be all gung ho about it when you sign up, but you need extra motivation to keep using it day after day until it becomes a regular part of your life. Look at your own phone. How many of your "OMG I gotta get it" apps have you ever used more than once or twice? How many others did you delete to make room for the newest, coolest apps? [...] [more]
silverpop.com    Mobile

stats Are You a Best Friend Brand? How Relevance and Trust Can Get You into the Inner Circle [PDF]

How a brand corresponds with its customers is at the heart of relationship building, and effective digital marketing is central to ensuring the relationship is a great one. Silverpop, an IBM Company, researched how consumers are being marketing to online and how well the outreach is resonating. Learn more about what the results mean for your digital marketing efforts, and how you can adapt to ensure you’re giving your customers the awesome experience they deserve. [more]
silverpop.com    Study

tactics Using Smart Content to Make Your Website More Personal

Like everyone else, I spend a lot of time surfing the Web. Naturally, a good portion of this time is spent navigating my favorite brands’ websites. Often, it takes me a couple of clicks to find the stuff I’m really interested in, and sometimes I wind up leaving before I find anything that engages me. Much as I like these brands, I’d probably enjoy visiting their sites a lot more if they were customized for me. And I’m guessing you’ve had similar experiences. [...] [more]
silverpop.com    Customization
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