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discussion Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank [...] [more]
prnewswire.com    From, Deliverability

discussion Ansira Acquires BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...] [more]
prnewswire.com    ESP

discussion Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced [...] [more]
prnewswire.com    ESP

discussion Clutch Recognizes Leading Email Marketing Agencies

Today Clutch published a report highlighting top email marketing agencies. The research uses Clutch's Leaders Matrix methodology, which maps each agency's focus on email marketing services against their proven ability to deliver on client expectations. The leading companies are: RightHello, HMG Creative, Bluetent, Artsy Geek, Clockwork Design Group Inc, Liqui-Site, altr, Coming of Age, nDash Marketing, Inflow, BIGSHOT Inbound, Community Elf, BayCreative, Stryde, and Digitalux. [...] [more]
prnewswire.com    ESP, Study

discussion FreshAddress Announces Emailium®, Millions Of Email Marketing Campaigns At Your Fingertips

Email marketers can search Emailium's database by industry, company, subject line, body text, color, send date, or ESP. Rather than just static screenshots, each creative is interactive, viewable with and without images, and includes full HTML source code. All data can be exported for analysis of trends. Advanced features include creation and maintenance of a personalized archive and database of triggered emails, and insider quarterly reports. [...] [more]
prnewswire.com    Gallery, Tool

discussion Email creator, Ray Tomlinson, inducted into Internet Hall of Fame

Ray Tomlinson, a principal engineer at Raytheon BBN Technologies who sent the first network email in 1971 and saved the "@" symbol from probable extinction, is being honored among the first inductees into the Internet Hall of Fame for his invention of email. It was Tomlinson who made the historic choice to separate the name of his message's recipient from the name of the host computer using the "@" symbol, now one of the most universally recognized digital icons on the planet. His induction into the [...] [more]
prnewswire.com    Event
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