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stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime

 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

stats [Infographic] The 2019 Email Client Market Share

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your [...] [more]
litmus.com    Trend

tactics How to Remove Blue Links in HTML Emails

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. [...] [more]
litmus.com    Design

discussion Trending in Email Design: Going Off-Grid [GFX]

Broken grids and overlapping elements have been popular in web design and development in recent years. Thanks to absolute positioning and pseudo-elements, creating unique, abstract layouts can be relatively easy to achieve. As very few email clients support these CSS styles, email design and production teams have found creative workarounds to harness the potential of off-grid compositions. [...] [more]
litmus.com    Gallery, Design

stats The State of Email Engagement: When, Where, and How People Engage with Email [PDF]

Set on a mission to find out how the average subscriber engages with email, we analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with Litmus Email Analytics to understand what email clients subscribers use, when they are most likely to open email, how long they engage with email messages, whether they forward emails, and more. [...] [more]
litmus.com    Study

stats 2019 State of Email - May 2019 Update [PDF]

Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2019, and learn how they affect your email program. Now with up-to-date insights on AMP for Email, updates on GIF support in Outlook, and industry news from the first few months of 2019. [...] [more]
litmus.com    Study

discussion How Brands Utilize Gmail's Promotions Tab Annotations [GFX]

In December 2018, Gmail launched major updates to its Promotions tab, providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. [...] [more]
litmus.com    Gallery

tactics Mastering A/B Testing and Experimentation in Email [VID]

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...] [more]
litmus.com    Test

discussion Email Inspiration: 2019's Must-Subscribe Brands

Every year, we survey thousands of email marketers about the brands that inspire them the most and use these insights to put together the ultimate list of the most inspiring email brands. Here are 2019’s must-subscribe brands. [...] [more]
litmus.com    Gallery, Design

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

stats The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. [...] [more]
litmus.com    Study

tactics Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...] [more]
litmus.com    Design
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